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Web marketing strategist vs digital marketing strategist

The differences between web marketing strategists and digital marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a web marketing strategist, becoming a digital marketing strategist takes usually requires 8-10 years. Additionally, a web marketing strategist has an average salary of $66,295, which is higher than the $65,114 average annual salary of a digital marketing strategist.

The top three skills for a web marketing strategist include wordpress, digital marketing and web traffic. The most important skills for a digital marketing strategist are digital marketing, google analytics, and email marketing.

Web marketing strategist vs digital marketing strategist overview

Web Marketing StrategistDigital Marketing Strategist
Yearly salary$66,295$65,114
Hourly rate$31.87$31.30
Growth rate10%10%
Number of jobs83,05692,459
Job satisfaction-4
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Average age4439
Years of experience210

Web marketing strategist vs digital marketing strategist salary

Web marketing strategists and digital marketing strategists have different pay scales, as shown below.

Web Marketing StrategistDigital Marketing Strategist
Average salary$66,295$65,114
Salary rangeBetween $39,000 And $111,000Between $48,000 And $87,000
Highest paying City-Jersey City, NJ
Highest paying state-Rhode Island
Best paying company-Northern Trust
Best paying industry-Start-up

Differences between web marketing strategist and digital marketing strategist education

There are a few differences between a web marketing strategist and a digital marketing strategist in terms of educational background:

Web Marketing StrategistDigital Marketing Strategist
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Most common majorMarketingMarketing
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Web marketing strategist vs digital marketing strategist demographics

Here are the differences between web marketing strategists' and digital marketing strategists' demographics:

Web Marketing StrategistDigital Marketing Strategist
Average age4439
Gender ratioMale, 62.1% Female, 37.9%Male, 55.9% Female, 44.1%
Race ratioBlack or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage11%10%

Differences between web marketing strategist and digital marketing strategist duties and responsibilities

Web marketing strategist example responsibilities.

  • Work closely with other team members & departments to manage project development, deadlines and to SEO goals.
  • Manage and place Facebook advertising for social media promotions.
  • Manage content-strategy and copywriting engagements for a global interactive ad agency.
  • Develop and execute search engine optimization (SEO) strategies for clients.
  • Leverage superior technical expertise to develop code in HTML, XHTML, and CSS for multiple web content editors.
  • Study market trends for clients to strategically modify and/or create new SEM campaigns.
  • Show more

Digital marketing strategist example responsibilities.

  • Manage large internal campaigns and launch new intranet site with new CMS.
  • Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
  • Create and implement customer facing web products (sites, campaigns, surveys and email) using HTML and CSS.
  • Create web banner and twitter background for twitter page.
  • Used WordPress and complimentary plugins to build a user-friendly, mobile-friendly website.
  • Analyze traffic patterns, update content and write HTML for website pages.
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Web marketing strategist vs digital marketing strategist skills

Common web marketing strategist skills
  • WordPress, 19%
  • Digital Marketing, 11%
  • Web Traffic, 10%
  • Content Strategy, 7%
  • Drupal, 4%
  • Email Campaigns, 4%
Common digital marketing strategist skills
  • Digital Marketing, 27%
  • Google Analytics, 5%
  • Email Marketing, 4%
  • Marketing Campaigns, 4%
  • A/B, 3%
  • WordPress, 3%

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