Advertising media consultant vs account executive, advertising & sales

Differences between advertising media consultant and account executive, advertising & sales duties and responsibilities

Advertising media consultant example responsibilities.

• Manage book of business through SalesForce.com
• Promote digital products including websites, PPC, SEO and SEM products to existing and new clients.
• Formulate new strategies from client feedback to continually improve ROI throughout the year.
• Track program budgets and expenses and campaign response rates to evaluate each campaign base on program objectives and ROI.
• Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
• Create and deliver PowerPoint presentations, coordinate luncheons and other special events for new and prospective customers.

Account executive, advertising & sales example responsibilities.

• Drive knowledge of unique offerings to help brands achieve and grow core KPIs and deliver ROI amongst qualify users.
• Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
• Track analytics by maintaining the CRM database.
• Analyze client data, campaign execution and return on investment, utilizing CRM.
• Develop geographic and demographically target campaigns to maximize client ROI.
• Account analysis and preparation, assessing customer needs, and preparation of professional sales recommendations tailor to each customer s business.
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