Advertising media consultant vs advertising consultant

The differences between advertising media consultants and advertising consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising media consultant and an advertising consultant. Additionally, an advertising media consultant has an average salary of $69,447, which is higher than the $43,405 average annual salary of an advertising consultant.

The top three skills for an advertising media consultant include search engine, internet products and search engine marketing. The most important skills for an advertising consultant are sales territory, SEO, and cold calls.

Advertising media consultant vs advertising consultant overview

	Advertising Media Consultant	Advertising Consultant
Yearly salary	$69,447	$43,405
Hourly rate	$33.39	$20.87
Growth rate	-8%	-8%
Number of jobs	26,082	62,538
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 74%
Average age	44	44
Years of experience	4	4

Advertising media consultant vs advertising consultant salary

Advertising media consultants and advertising consultants have different pay scales, as shown below.

	Advertising Media Consultant	Advertising Consultant
Average salary	$69,447	$43,405
Salary range	Between $39,000 And $120,000	Between $21,000 And $87,000
Highest paying City	-	-
Highest paying state	-	-
Best paying company	-	-
Best paying industry	-	-

Differences between advertising media consultant and advertising consultant education

There are a few differences between an advertising media consultant and an advertising consultant in terms of educational background:

	Advertising Media Consultant	Advertising Consultant
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Advertising media consultant vs advertising consultant demographics

Here are the differences between advertising media consultants' and advertising consultants' demographics:

	Advertising Media Consultant	Advertising Consultant
Average age	44	44
Gender ratio	Male, 50.8% Female, 49.2%	Male, 51.9% Female, 48.1%
Race ratio	Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%	Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising media consultant and advertising consultant duties and responsibilities

Advertising media consultant example responsibilities.

Manage book of business through SalesForce.com
Promote digital products including websites, PPC, SEO and SEM products to existing and new clients.
Formulate new strategies from client feedback to continually improve ROI throughout the year.
Track program budgets and expenses and campaign response rates to evaluate each campaign base on program objectives and ROI.
Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
Create and deliver PowerPoint presentations, coordinate luncheons and other special events for new and prospective customers.

Advertising consultant example responsibilities.

Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Analyze account performance and trends to determine adjustments to the account and find ways to help the dealer maximize their ROI.
Provide cogent analysis of effectiveness and ROI of marketing solutions.
Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
Perform copywriting, media buying, ad placement, and crew hiring tasks.
Work include creative marketing, long term strategizing for national and international clients, and copywriting.

Advertising media consultant vs advertising consultant skills

Common advertising media consultant skills

Search Engine, 15%
Internet Products, 10%
Search Engine Marketing, 9%
Cold Calls, 7%
Business Development, 6%
Google Adwords, 6%

Common advertising consultant skills

Sales Territory, 13%
SEO, 8%
Cold Calls, 6%
SEM, 5%
Search Engine, 4%
Market Research, 4%

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Advertising Media Consultant
Advertising Media Consultant vs Advertising Consultant

Updated January 8, 2025

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