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Advertising media consultant vs advertising coordinator

The differences between advertising media consultants and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising media consultant and an advertising coordinator. Additionally, an advertising media consultant has an average salary of $69,447, which is higher than the $47,872 average annual salary of an advertising coordinator.

The top three skills for an advertising media consultant include search engine, internet products and search engine marketing. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.

Advertising media consultant vs advertising coordinator overview

Advertising Media ConsultantAdvertising Coordinator
Yearly salary$69,447$47,872
Hourly rate$33.39$23.02
Growth rate-8%-8%
Number of jobs26,08226,449
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 79%
Average age4444
Years of experience44

Advertising media consultant vs advertising coordinator salary

Advertising media consultants and advertising coordinators have different pay scales, as shown below.

Advertising Media ConsultantAdvertising Coordinator
Average salary$69,447$47,872
Salary rangeBetween $39,000 And $120,000Between $36,000 And $62,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-AACSB
Best paying industry-Real Estate

Differences between advertising media consultant and advertising coordinator education

There are a few differences between an advertising media consultant and an advertising coordinator in terms of educational background:

Advertising Media ConsultantAdvertising Coordinator
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Advertising media consultant vs advertising coordinator demographics

Here are the differences between advertising media consultants' and advertising coordinators' demographics:

Advertising Media ConsultantAdvertising Coordinator
Average age4444
Gender ratioMale, 50.8% Female, 49.2%Male, 25.2% Female, 74.8%
Race ratioBlack or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between advertising media consultant and advertising coordinator duties and responsibilities

Advertising media consultant example responsibilities.

  • Manage book of business through SalesForce.com
  • Promote digital products including websites, PPC, SEO and SEM products to existing and new clients.
  • Formulate new strategies from client feedback to continually improve ROI throughout the year.
  • Track program budgets and expenses and campaign response rates to evaluate each campaign base on program objectives and ROI.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Create and deliver PowerPoint presentations, coordinate luncheons and other special events for new and prospective customers.

Advertising coordinator example responsibilities.

  • Manage promotional material on Facebook.
  • Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
  • Record and edit YouTube videos, create copy for newspaper ads and college flyers.
  • Develop marketing strategy for Facebook ads and Google AdWords campaigns to draw subscribers and downloads for email, SMS and apps.
  • Compile and present SEO performance reports, and adjust PPC campaigns as needed.
  • Implement a mass HTML email system to provide efficient analytic data for marketing and advertising purposes.
    • Show more

Advertising media consultant vs advertising coordinator skills

Common advertising media consultant skills
  • Search Engine, 15%
  • Internet Products, 10%
  • Search Engine Marketing, 9%
  • Cold Calls, 7%
  • Business Development, 6%
  • Google Adwords, 6%
Common advertising coordinator skills
  • Facebook, 10%
  • Google Adwords, 6%
  • Instagram, 5%
  • Graphic Design, 4%
  • Insertion Orders, 4%
  • Sales Reps, 4%

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Updated January 8, 2025

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