Advertising media consultant vs advertising executive

Differences between advertising media consultant and advertising executive duties and responsibilities

Advertising media consultant example responsibilities.

• Manage book of business through SalesForce.com
• Promote digital products including websites, PPC, SEO and SEM products to existing and new clients.
• Formulate new strategies from client feedback to continually improve ROI throughout the year.
• Track program budgets and expenses and campaign response rates to evaluate each campaign base on program objectives and ROI.
• Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
• Create and deliver PowerPoint presentations, coordinate luncheons and other special events for new and prospective customers.

Advertising executive example responsibilities.

• Manage digital campaigns' life cycle, optimize programs to increase advertiser's ROI.
• Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
• Develop creative strategies to support corporate print/ web campaigns and optimize ROI.
• Proofread and input data from customer contracts and advertising artwork into system.
• Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
• Proofread all Spanish-language materials and coordinate certification with translation agency.
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