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Advertising media consultant vs advertising representative

The differences between advertising media consultants and advertising representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising media consultant and an advertising representative. Additionally, an advertising media consultant has an average salary of $69,447, which is higher than the $45,663 average annual salary of an advertising representative.

The top three skills for an advertising media consultant include search engine, internet products and search engine marketing. The most important skills for an advertising representative are customer service, sales presentations, and local businesses.

Advertising media consultant vs advertising representative overview

Advertising Media ConsultantAdvertising Representative
Yearly salary$69,447$45,663
Hourly rate$33.39$21.95
Growth rate-8%-8%
Number of jobs26,08282,784
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 68%
Average age4444
Years of experience44

Advertising media consultant vs advertising representative salary

Advertising media consultants and advertising representatives have different pay scales, as shown below.

Advertising Media ConsultantAdvertising Representative
Average salary$69,447$45,663
Salary rangeBetween $39,000 And $120,000Between $32,000 And $64,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between advertising media consultant and advertising representative education

There are a few differences between an advertising media consultant and an advertising representative in terms of educational background:

Advertising Media ConsultantAdvertising Representative
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Advertising media consultant vs advertising representative demographics

Here are the differences between advertising media consultants' and advertising representatives' demographics:

Advertising Media ConsultantAdvertising Representative
Average age4444
Gender ratioMale, 50.8% Female, 49.2%Male, 37.8% Female, 62.2%
Race ratioBlack or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%Black or African American, 6.4% Unknown, 4.1% Hispanic or Latino, 13.2% Asian, 4.7% White, 71.3% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between advertising media consultant and advertising representative duties and responsibilities

Advertising media consultant example responsibilities.

  • Manage book of business through SalesForce.com
  • Promote digital products including websites, PPC, SEO and SEM products to existing and new clients.
  • Formulate new strategies from client feedback to continually improve ROI throughout the year.
  • Track program budgets and expenses and campaign response rates to evaluate each campaign base on program objectives and ROI.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Create and deliver PowerPoint presentations, coordinate luncheons and other special events for new and prospective customers.

Advertising representative example responsibilities.

  • Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
  • Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
  • Educate business owners on search engines (yahoo, google, etc . )

Advertising media consultant vs advertising representative skills

Common advertising media consultant skills
  • Search Engine, 15%
  • Internet Products, 10%
  • Search Engine Marketing, 9%
  • Cold Calls, 7%
  • Business Development, 6%
  • Google Adwords, 6%
Common advertising representative skills
  • Customer Service, 21%
  • Sales Presentations, 15%
  • Local Businesses, 12%
  • Cold Calls, 9%
  • Real Estate, 5%
  • Inbound Calls, 3%