Advertising media consultant vs advertising sales consultant

Differences between advertising media consultant and advertising sales consultant duties and responsibilities

Advertising media consultant example responsibilities.

• Manage book of business through SalesForce.com
• Promote digital products including websites, PPC, SEO and SEM products to existing and new clients.
• Formulate new strategies from client feedback to continually improve ROI throughout the year.
• Track program budgets and expenses and campaign response rates to evaluate each campaign base on program objectives and ROI.
• Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
• Create and deliver PowerPoint presentations, coordinate luncheons and other special events for new and prospective customers.

Advertising sales consultant example responsibilities.

• Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
• Illustrate ROI and determine client needs.
• Provide analysis and counsel including advertising cost justification, ROI, and the incremental benefits of new customers.
• Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
• Create and deliver PowerPoint presentations, coordinate luncheons and other special events for new and prospective customers.