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Advertising media consultant vs advertising sales

The differences between advertising media consultants and advertising sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising media consultant and an advertising sales. Additionally, an advertising sales has an average salary of $73,239, which is higher than the $69,447 average annual salary of an advertising media consultant.

The top three skills for an advertising media consultant include search engine, internet products and search engine marketing. The most important skills for an advertising sales are media sales, business relationships, and business development.

Advertising media consultant vs advertising sales overview

Advertising Media ConsultantAdvertising Sales
Yearly salary$69,447$73,239
Hourly rate$33.39$35.21
Growth rate-8%-8%
Number of jobs26,082132,877
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 66%
Average age4444
Years of experience44

Advertising media consultant vs advertising sales salary

Advertising media consultants and advertising sales have different pay scales, as shown below.

Advertising Media ConsultantAdvertising Sales
Average salary$69,447$73,239
Salary rangeBetween $39,000 And $120,000Between $58,000 And $91,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-eBay
Best paying industry-Transportation

Differences between advertising media consultant and advertising sales education

There are a few differences between an advertising media consultant and an advertising sales in terms of educational background:

Advertising Media ConsultantAdvertising Sales
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Advertising media consultant vs advertising sales demographics

Here are the differences between advertising media consultants' and advertising sales' demographics:

Advertising Media ConsultantAdvertising Sales
Average age4444
Gender ratioMale, 50.8% Female, 49.2%Male, 47.8% Female, 52.2%
Race ratioBlack or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between advertising media consultant and advertising sales duties and responsibilities

Advertising media consultant example responsibilities.

  • Manage book of business through SalesForce.com
  • Promote digital products including websites, PPC, SEO and SEM products to existing and new clients.
  • Formulate new strategies from client feedback to continually improve ROI throughout the year.
  • Track program budgets and expenses and campaign response rates to evaluate each campaign base on program objectives and ROI.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Create and deliver PowerPoint presentations, coordinate luncheons and other special events for new and prospective customers.

Advertising sales example responsibilities.

  • Operate Salesforce and manage opportunities accordingly.
  • Present an advertisement solution with an attainable ROI.
  • Account analysis and preparation, assessing customer needs, and preparation of professional sales recommendations tailor to each customer s business.
  • Educate business owners on search engines (yahoo, google, etc . )

Advertising media consultant vs advertising sales skills

Common advertising media consultant skills
  • Search Engine, 15%
  • Internet Products, 10%
  • Search Engine Marketing, 9%
  • Cold Calls, 7%
  • Business Development, 6%
  • Google Adwords, 6%
Common advertising sales skills
  • Media Sales, 20%
  • Business Relationships, 12%
  • Business Development, 10%
  • Newspapers, 10%
  • SEO, 10%
  • Real Estate, 6%

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Updated January 8, 2025

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