Advertising media consultant vs advertising sales executive

Differences between advertising media consultant and advertising sales executive duties and responsibilities

Advertising media consultant example responsibilities.

• Manage book of business through SalesForce.com
• Promote digital products including websites, PPC, SEO and SEM products to existing and new clients.
• Formulate new strategies from client feedback to continually improve ROI throughout the year.
• Track program budgets and expenses and campaign response rates to evaluate each campaign base on program objectives and ROI.
• Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
• Create and deliver PowerPoint presentations, coordinate luncheons and other special events for new and prospective customers.

Advertising sales executive example responsibilities.

• Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
• Initiate sales calls to prospective or current clients and document all sales efforts via call logging system and/or CRM module.
• Receive advanced education in SEO, SEM solutions for customers and expand an overall advertising solution for customers through digital solutions.
• Update and maintain all account history and activity reports through CRM database.
• Used digital tools such as of FastLane (CRM system), Facebook, MileMarker and DealerCommunity sites, etc.
• Research how much it would cost to advertise with such places like movie theaters, Youtube, Facebook and other media outlets
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