Advertising media consultant vs advertising specialist

Differences between advertising media consultant and advertising specialist duties and responsibilities

Advertising media consultant example responsibilities.

• Manage book of business through SalesForce.com
• Promote digital products including websites, PPC, SEO and SEM products to existing and new clients.
• Formulate new strategies from client feedback to continually improve ROI throughout the year.
• Track program budgets and expenses and campaign response rates to evaluate each campaign base on program objectives and ROI.
• Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
• Create and deliver PowerPoint presentations, coordinate luncheons and other special events for new and prospective customers.

Advertising specialist example responsibilities.

• Manage accounts to ensure an increase in campaign performance and ROI.
• Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
• Generate, launch and manage performance of dynamic web advertising campaigns, develop and manage web content format with HTML.
• Design and produce catalogs, brochures, technical and training manuals, presentations, business cards, and in-house forms.
• Create and implement strategic SEM advertising plans and launch campaigns.
• Analyze ROI to identify trends and opportunities for future campaigns.
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