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Advertising media consultant vs digital account executive

The differences between advertising media consultants and digital account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising media consultant and a digital account executive. Additionally, an advertising media consultant has an average salary of $69,447, which is higher than the $54,225 average annual salary of a digital account executive.

The top three skills for an advertising media consultant include search engine, internet products and search engine marketing. The most important skills for a digital account executive are digital marketing, digital account, and salesforce.

Advertising media consultant vs digital account executive overview

Advertising Media ConsultantDigital Account Executive
Yearly salary$69,447$54,225
Hourly rate$33.39$26.07
Growth rate-8%-8%
Number of jobs26,082115,671
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 86%
Average age4444
Years of experience44

Advertising media consultant vs digital account executive salary

Advertising media consultants and digital account executives have different pay scales, as shown below.

Advertising Media ConsultantDigital Account Executive
Average salary$69,447$54,225
Salary rangeBetween $39,000 And $120,000Between $31,000 And $93,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-Databricks
Best paying industry-Technology

Differences between advertising media consultant and digital account executive education

There are a few differences between an advertising media consultant and a digital account executive in terms of educational background:

Advertising Media ConsultantDigital Account Executive
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 86%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Advertising media consultant vs digital account executive demographics

Here are the differences between advertising media consultants' and digital account executives' demographics:

Advertising Media ConsultantDigital Account Executive
Average age4444
Gender ratioMale, 50.8% Female, 49.2%Male, 50.0% Female, 50.0%
Race ratioBlack or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.8% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between advertising media consultant and digital account executive duties and responsibilities

Advertising media consultant example responsibilities.

  • Manage book of business through SalesForce.com
  • Promote digital products including websites, PPC, SEO and SEM products to existing and new clients.
  • Formulate new strategies from client feedback to continually improve ROI throughout the year.
  • Track program budgets and expenses and campaign response rates to evaluate each campaign base on program objectives and ROI.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Create and deliver PowerPoint presentations, coordinate luncheons and other special events for new and prospective customers.

Digital account executive example responsibilities.

  • Handle company driven leads, and prospect for new leads using SalesForce.com.
  • Manage deals from inception to close through account spreadsheets and inputting CRM data.
  • Manage SEM programs that produce lowest cost per acquisition and consistently staying within cost/sales ratios.
  • Work with optimization teams to help a campaign achieve a client s KPI s throughout a campaign.
  • Manage book of business through SalesForce.com
  • Develop & implement high impact customize multimedia solutions to maximize ROI.
  • Show more

Advertising media consultant vs digital account executive skills

Common advertising media consultant skills
  • Search Engine, 15%
  • Internet Products, 10%
  • Search Engine Marketing, 9%
  • Cold Calls, 7%
  • Business Development, 6%
  • Google Adwords, 6%
Common digital account executive skills
  • Digital Marketing, 17%
  • Digital Account, 11%
  • Salesforce, 6%
  • Search Engine Marketing, 6%
  • CRM, 6%
  • Website Development, 5%