Advertising media consultant vs junior account executive

Differences between advertising media consultant and junior account executive duties and responsibilities

Advertising media consultant example responsibilities.

• Manage book of business through SalesForce.com
• Promote digital products including websites, PPC, SEO and SEM products to existing and new clients.
• Formulate new strategies from client feedback to continually improve ROI throughout the year.
• Track program budgets and expenses and campaign response rates to evaluate each campaign base on program objectives and ROI.
• Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
• Create and deliver PowerPoint presentations, coordinate luncheons and other special events for new and prospective customers.

Junior account executive example responsibilities.

• Plan and launch a social media pilot program that lead exponential growth in Facebook followers.
• Leverage the project life cycle, using proven techniques and tools to achieve milestones and deliver results.
• Achieve all sales targets for SaaS product targeting service-base businesses requiring an automate customer retention and relationship management tool.
• Organize and run office events.
• Leverage corporate resources to grow business with current accounts.
• Create PowerPoint presentations to display promotional/sales proposals.
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