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Analyst sales vs senior marketing analyst

The differences between analyst sales and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an analyst sales and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $69,093 average annual salary of an analyst sales.

The top three skills for an analyst sales include salesforce, customer service and data analysis. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.

Analyst sales vs senior marketing analyst overview

Analyst SalesSenior Marketing Analyst
Yearly salary$69,093$83,321
Hourly rate$33.22$40.06
Growth rate19%19%
Number of jobs77,023110,012
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Average age3737
Years of experience66

What does an analyst sales do?

Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.

What does a senior marketing analyst do?

A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.

Analyst sales vs senior marketing analyst salary

Analyst sales and senior marketing analysts have different pay scales, as shown below.

Analyst SalesSenior Marketing Analyst
Average salary$69,093$83,321
Salary rangeBetween $47,000 And $99,000Between $63,000 And $109,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonWashington
Best paying companyGoogleCredit Karma
Best paying industryFinanceFinance

Differences between analyst sales and senior marketing analyst education

There are a few differences between an analyst sales and a senior marketing analyst in terms of educational background:

Analyst SalesSenior Marketing Analyst
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Analyst sales vs senior marketing analyst demographics

Here are the differences between analyst sales' and senior marketing analysts' demographics:

Analyst SalesSenior Marketing Analyst
Average age3737
Gender ratioMale, 51.0% Female, 49.0%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.0% White, 65.1% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between analyst sales and senior marketing analyst duties and responsibilities

Analyst sales example responsibilities.

  • Create and manage exceptional replenishment relationships with Wal-mart and Sam's.
  • Manage the entire RFQ process from start to finish including sourcing analysis, quote analysis, down select, and pricing.
  • Utilize VBA to automate tasks and increase productivity by significantly decreasing report completion time.
  • Analyze account specific POS data to determine titles for pocket placement and promotional opportunities to achieve company and client expectations.
  • Provide category analysis in PowerPoint format for use in buyer presentations.
  • Maintain issues database in SharePoint.
  • Show more

Senior marketing analyst example responsibilities.

  • Implement data visualization tools on top of it and achieve the goal of centralize reporting and consistency in metircs.
  • Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
  • Discover a need for new SEO optimize support pages.
  • Perform segmentation using Pardot and Salesforce to locate prospects for campaigns.
  • Maintain health of implementation progress and account revenue by creating reports and dashboards in SalesForce.
  • Report on and generate analysis of test results, using basis point comparisons to KPIs and significance calculations.
  • Show more

Analyst sales vs senior marketing analyst skills

Common analyst sales skills
  • Salesforce, 7%
  • Customer Service, 7%
  • Data Analysis, 6%
  • CRM, 6%
  • Sales Data, 5%
  • Strong Analytical, 4%
Common senior marketing analyst skills
  • Tableau, 10%
  • Digital Marketing, 9%
  • SQL, 8%
  • Visualization, 8%
  • Data Analysis, 6%
  • PowerPoint, 5%

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