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The differences between analyst sales and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an analyst sales and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $69,093 average annual salary of an analyst sales.
The top three skills for an analyst sales include salesforce, customer service and data analysis. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Analyst Sales | Senior Marketing Analyst | |
| Yearly salary | $69,093 | $83,321 |
| Hourly rate | $33.22 | $40.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 77,023 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Analyst sales and senior marketing analysts have different pay scales, as shown below.
| Analyst Sales | Senior Marketing Analyst | |
| Average salary | $69,093 | $83,321 |
| Salary range | Between $47,000 And $99,000 | Between $63,000 And $109,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Credit Karma | |
| Best paying industry | Finance | Finance |
There are a few differences between an analyst sales and a senior marketing analyst in terms of educational background:
| Analyst Sales | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between analyst sales' and senior marketing analysts' demographics:
| Analyst Sales | Senior Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 51.0% Female, 49.0% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.0% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |