This question is about general manager and what a general manager does.

What is the difference between COO and general manager?

By Zippia Team - Oct. 12, 2021

The biggest difference between a COO and a general manager involves the scope of their responsibilities. A COO is the second-highest member of management and typically oversees multiple general managers.

There isn't one specific type of COO. Rather, each company chooses a COO to meet its specific needs. While general managers oversee the day-to-day operations of a company division, a COO is often hired to fulfill several unique responsibilities.

Some COO hires are agents of change for a company. They are brought in to change the culture and oversee changes in strategy and personnel. Other times, an experienced COO is hired to mentor a less experienced CEO.

The role of a general manager nearly always focuses on running a division and overseeing employees, while a COO may be hired to act in a variety of unique roles at the top of a company's management team.

What is the difference between COO and general manager?

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