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The differences between assistant media planners and campaign coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant media planner and a campaign coordinator. Additionally, a campaign coordinator has an average salary of $41,865, which is higher than the $38,916 average annual salary of an assistant media planner.
The top three skills for an assistant media planner include powerpoint, media planning and insertion orders. The most important skills for a campaign coordinator are digital marketing, CRM, and powerpoint.
| Assistant Media Planner | Campaign Coordinator | |
| Yearly salary | $38,916 | $41,865 |
| Hourly rate | $18.71 | $20.13 |
| Growth rate | 8% | 8% |
| Number of jobs | 26,944 | 24,801 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 78% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An assistant media planner is responsible for supporting the advertising and public relations team in developing media publications, social platform content, and press releases for campaign management. Assistant media planners maximize resources to boost the clients' brand image to different media platforms and ensure that the advertising efforts reach the target audience. They also analyze the feasibility of campaigns and develop marketing strategies within the clients' budget limitations and timetables. An assistant media planner must be very creative and communicative to recommend media plans and enhance brand recognition.
A campaign coordinator is responsible for managing media campaigns and press communications for marketing efforts on business or other industry needs. Campaign coordinators perform administrative and clerical duties under the supervision of a campaign manager and develop event activities according to the campaign theme and requirements. They also coordinate schedules with the participants, suppliers, and third-party vendors. A campaign coordinator must have excellent communication and organizational skills, especially in documenting reports, managing expenses, and responding to inquiries and concerns.
Assistant media planners and campaign coordinators have different pay scales, as shown below.
| Assistant Media Planner | Campaign Coordinator | |
| Average salary | $38,916 | $41,865 |
| Salary range | Between $31,000 And $48,000 | Between $28,000 And $61,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | California |
| Best paying company | - | Square |
| Best paying industry | - | Media |
There are a few differences between an assistant media planner and a campaign coordinator in terms of educational background:
| Assistant Media Planner | Campaign Coordinator | |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 78% |
| Most common major | Marketing | Political Science |
| Most common college | Northwestern University | Stanford University |
Here are the differences between assistant media planners' and campaign coordinators' demographics:
| Assistant Media Planner | Campaign Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 36.9% Female, 63.1% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |