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Assistant media planner vs certified medical technician

The differences between assistant media planners and certified medical technicians can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an assistant media planner, becoming a certified medical technician takes usually requires 6-12 months. Additionally, an assistant media planner has an average salary of $38,916, which is higher than the $38,859 average annual salary of a certified medical technician.

The top three skills for an assistant media planner include powerpoint, media planning and insertion orders. The most important skills for a certified medical technician are patients, vital signs, and CPR.

Assistant media planner vs certified medical technician overview

Assistant Media PlannerCertified Medical Technician
Yearly salary$38,916$38,859
Hourly rate$18.71$18.68
Growth rate8%5%
Number of jobs26,944164,424
Job satisfaction--
Most common degreeBachelor's Degree, 94%Bachelor's Degree, 28%
Average age4244
Years of experience412

What does an assistant media planner do?

An assistant media planner is responsible for supporting the advertising and public relations team in developing media publications, social platform content, and press releases for campaign management. Assistant media planners maximize resources to boost the clients' brand image to different media platforms and ensure that the advertising efforts reach the target audience. They also analyze the feasibility of campaigns and develop marketing strategies within the clients' budget limitations and timetables. An assistant media planner must be very creative and communicative to recommend media plans and enhance brand recognition.

What does a certified medical technician do?

Certified Medical Technicians are specialists in medical diagnoses by performing laboratory testing and analysis for hospitals and physicians. Their duties include lab sanitization to prepare for testing and collection, recording medical samples for testing, specimen preparation, blood drawing for donation and testing, and assisting physicians with sample collection as well as equipment handling in surgical rooms. They must also understand how to use complex and sensitive testing equipment such as cell counters, analyzers, microscopes, and centrifuges.

Assistant media planner vs certified medical technician salary

Assistant media planners and certified medical technicians have different pay scales, as shown below.

Assistant Media PlannerCertified Medical Technician
Average salary$38,916$38,859
Salary rangeBetween $31,000 And $48,000Between $28,000 And $53,000
Highest paying City-Denton, TX
Highest paying state-Alaska
Best paying company-Favorite Healthcare Staffing
Best paying industry-Health Care

Differences between assistant media planner and certified medical technician education

There are a few differences between an assistant media planner and a certified medical technician in terms of educational background:

Assistant Media PlannerCertified Medical Technician
Most common degreeBachelor's Degree, 94%Bachelor's Degree, 28%
Most common majorMarketingNursing
Most common collegeNorthwestern UniversityUniversity of Connecticut

Assistant media planner vs certified medical technician demographics

Here are the differences between assistant media planners' and certified medical technicians' demographics:

Assistant Media PlannerCertified Medical Technician
Average age4244
Gender ratioMale, 35.7% Female, 64.3%Male, 20.4% Female, 79.6%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%Black or African American, 15.9% Unknown, 5.0% Hispanic or Latino, 14.6% Asian, 10.0% White, 53.8% American Indian and Alaska Native, 0.8%
LGBT Percentage12%8%

Differences between assistant media planner and certified medical technician duties and responsibilities

Assistant media planner example responsibilities.

  • Manage display and paid search campaigns to specific KPIs.
  • Assist in managing media plans consisting of spot TV, local radio, trade magazines and outdoor.
  • Manage MRI research system generating specific demographic information for media recommendations.
  • Perform market research into media habits of target populations (GfK MRI, Simmons, Nielsen).
  • Present recommendations, POVs and select analyses to clients and account service teams.
  • Develop RFP documents and field vendor inquiries surrounding client campaigns and overarching objectives.
  • Show more

Certified medical technician example responsibilities.

  • Maintain the cleanliness of storage areas, trays, centrifuges, refrigerators, freezers and work area.
  • Administer medications to patients according to their medication record as scheduled, as needed according to physician orders.
  • Perform laboratory test and procedures in areas including chemistry, hematology, urinalysis, coagulation, serology, and bacteriology.
  • Perform first aid and apply CPR when necessary.
  • Perform first aid or CPR during medical emergencies until paramedics arrive.
  • Assist the residents in their ADL needs and prepare their meals.
  • Show more

Assistant media planner vs certified medical technician skills

Common assistant media planner skills
  • PowerPoint, 11%
  • Media Planning, 9%
  • Insertion Orders, 7%
  • MRI, 5%
  • Target Audience, 4%
  • Digital Marketing, 4%
Common certified medical technician skills
  • Patients, 17%
  • Vital Signs, 12%
  • CPR, 8%
  • Administer Medications, 7%
  • Resident Care, 6%
  • HIPAA, 6%

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