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The differences between assistant media planners and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant media planner and a communications coordinator. Additionally, a communications coordinator has an average salary of $47,075, which is higher than the $38,916 average annual salary of an assistant media planner.
The top three skills for an assistant media planner include powerpoint, media planning and insertion orders. The most important skills for a communications coordinator are customer service, web content, and event planning.
| Assistant Media Planner | Communications Coordinator | |
| Yearly salary | $38,916 | $47,075 |
| Hourly rate | $18.71 | $22.63 |
| Growth rate | 8% | 8% |
| Number of jobs | 26,944 | 39,790 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 75% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An assistant media planner is responsible for supporting the advertising and public relations team in developing media publications, social platform content, and press releases for campaign management. Assistant media planners maximize resources to boost the clients' brand image to different media platforms and ensure that the advertising efforts reach the target audience. They also analyze the feasibility of campaigns and develop marketing strategies within the clients' budget limitations and timetables. An assistant media planner must be very creative and communicative to recommend media plans and enhance brand recognition.
A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.
Assistant media planners and communications coordinators have different pay scales, as shown below.
| Assistant Media Planner | Communications Coordinator | |
| Average salary | $38,916 | $47,075 |
| Salary range | Between $31,000 And $48,000 | Between $34,000 And $63,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | New Jersey |
| Best paying company | - | Microsoft |
| Best paying industry | - | Government |
There are a few differences between an assistant media planner and a communications coordinator in terms of educational background:
| Assistant Media Planner | Communications Coordinator | |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 75% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between assistant media planners' and communications coordinators' demographics:
| Assistant Media Planner | Communications Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 29.4% Female, 70.6% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |