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Assistant media planner vs community relations coordinator

The differences between assistant media planners and community relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant media planner and a community relations coordinator. Additionally, a community relations coordinator has an average salary of $45,632, which is higher than the $38,916 average annual salary of an assistant media planner.

The top three skills for an assistant media planner include powerpoint, media planning and insertion orders. The most important skills for a community relations coordinator are patients, event planning, and press releases.

Assistant media planner vs community relations coordinator overview

Assistant Media PlannerCommunity Relations Coordinator
Yearly salary$38,916$45,632
Hourly rate$18.71$21.94
Growth rate8%8%
Number of jobs26,94446,318
Job satisfaction--
Most common degreeBachelor's Degree, 94%Bachelor's Degree, 74%
Average age4242
Years of experience44

What does an assistant media planner do?

An assistant media planner is responsible for supporting the advertising and public relations team in developing media publications, social platform content, and press releases for campaign management. Assistant media planners maximize resources to boost the clients' brand image to different media platforms and ensure that the advertising efforts reach the target audience. They also analyze the feasibility of campaigns and develop marketing strategies within the clients' budget limitations and timetables. An assistant media planner must be very creative and communicative to recommend media plans and enhance brand recognition.

What does a community relations coordinator do?

A public relations coordinator or community relations coordinator is an individual who is responsible for promoting or creating a public image for individuals, groups, or organizations. Since businesses are major contributors to communities and fundraisers, public relations coordinators are required to handle donations requests and build a marketing platform for the company. They must work with advertising representatives and other members of the media team to help promote the image of the company to the community. Community relations coordinators are also required to handle charity events such as blood drives or hold a corporate carnivals to benefit cancer research.

Assistant media planner vs community relations coordinator salary

Assistant media planners and community relations coordinators have different pay scales, as shown below.

Assistant Media PlannerCommunity Relations Coordinator
Average salary$38,916$45,632
Salary rangeBetween $31,000 And $48,000Between $34,000 And $61,000
Highest paying City-Washington, DC
Highest paying state-Connecticut
Best paying company-Tenaska
Best paying industry-Hospitality

Differences between assistant media planner and community relations coordinator education

There are a few differences between an assistant media planner and a community relations coordinator in terms of educational background:

Assistant Media PlannerCommunity Relations Coordinator
Most common degreeBachelor's Degree, 94%Bachelor's Degree, 74%
Most common majorMarketingBusiness
Most common collegeNorthwestern UniversityStanford University

Assistant media planner vs community relations coordinator demographics

Here are the differences between assistant media planners' and community relations coordinators' demographics:

Assistant Media PlannerCommunity Relations Coordinator
Average age4242
Gender ratioMale, 35.7% Female, 64.3%Male, 23.6% Female, 76.4%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between assistant media planner and community relations coordinator duties and responsibilities

Assistant media planner example responsibilities.

  • Manage display and paid search campaigns to specific KPIs.
  • Assist in managing media plans consisting of spot TV, local radio, trade magazines and outdoor.
  • Manage MRI research system generating specific demographic information for media recommendations.
  • Perform market research into media habits of target populations (GfK MRI, Simmons, Nielsen).
  • Present recommendations, POVs and select analyses to clients and account service teams.
  • Develop RFP documents and field vendor inquiries surrounding client campaigns and overarching objectives.
  • Show more

Community relations coordinator example responsibilities.

  • Develop, write, solicit and manage communication for the campus and corporate Facebook pages.
  • Organize and manage various educational and physical programs sponsor by the NBA and its affiliates.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Assist families with completing the Medicaid application.
  • Track player, coaches and alumni involvement in the community.
  • Utilize Salesforce database and prepare weekly status reports for outbound calls and meeting census.
  • Show more

Assistant media planner vs community relations coordinator skills

Common assistant media planner skills
  • PowerPoint, 11%
  • Media Planning, 9%
  • Insertion Orders, 7%
  • MRI, 5%
  • Target Audience, 4%
  • Digital Marketing, 4%
Common community relations coordinator skills
  • Patients, 10%
  • Event Planning, 9%
  • Press Releases, 7%
  • Admission Process, 5%
  • Medicaid, 5%
  • Community Organizations, 5%

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