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The differences between assistant media planners and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant media planner and a media consultant. Additionally, a media consultant has an average salary of $53,443, which is higher than the $38,916 average annual salary of an assistant media planner.
The top three skills for an assistant media planner include powerpoint, media planning and insertion orders. The most important skills for a media consultant are website development, facebook, and twitter.
| Assistant Media Planner | Media Consultant | |
| Yearly salary | $38,916 | $53,443 |
| Hourly rate | $18.71 | $25.69 |
| Growth rate | 8% | 8% |
| Number of jobs | 26,944 | 28,768 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 77% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An assistant media planner is responsible for supporting the advertising and public relations team in developing media publications, social platform content, and press releases for campaign management. Assistant media planners maximize resources to boost the clients' brand image to different media platforms and ensure that the advertising efforts reach the target audience. They also analyze the feasibility of campaigns and develop marketing strategies within the clients' budget limitations and timetables. An assistant media planner must be very creative and communicative to recommend media plans and enhance brand recognition.
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
Assistant media planners and media consultants have different pay scales, as shown below.
| Assistant Media Planner | Media Consultant | |
| Average salary | $38,916 | $53,443 |
| Salary range | Between $31,000 And $48,000 | Between $32,000 And $89,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Washington |
| Best paying company | - | iHeartMedia |
| Best paying industry | - | - |
There are a few differences between an assistant media planner and a media consultant in terms of educational background:
| Assistant Media Planner | Media Consultant | |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 77% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between assistant media planners' and media consultants' demographics:
| Assistant Media Planner | Media Consultant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 50.3% Female, 49.7% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |