Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between assistant media planners and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant media planner and a media coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $38,916 average annual salary of an assistant media planner.
The top three skills for an assistant media planner include powerpoint, media planning and insertion orders. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Assistant Media Planner | Media Coordinator | |
| Yearly salary | $38,916 | $47,471 |
| Hourly rate | $18.71 | $22.82 |
| Growth rate | 8% | 8% |
| Number of jobs | 26,944 | 35,285 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 82% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An assistant media planner is responsible for supporting the advertising and public relations team in developing media publications, social platform content, and press releases for campaign management. Assistant media planners maximize resources to boost the clients' brand image to different media platforms and ensure that the advertising efforts reach the target audience. They also analyze the feasibility of campaigns and develop marketing strategies within the clients' budget limitations and timetables. An assistant media planner must be very creative and communicative to recommend media plans and enhance brand recognition.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Assistant media planners and media coordinators have different pay scales, as shown below.
| Assistant Media Planner | Media Coordinator | |
| Average salary | $38,916 | $47,471 |
| Salary range | Between $31,000 And $48,000 | Between $34,000 And $64,000 |
| Highest paying City | - | Urban Honolulu, HI |
| Highest paying state | - | Hawaii |
| Best paying company | - | The Joffrey Ballet |
| Best paying industry | - | Manufacturing |
There are a few differences between an assistant media planner and a media coordinator in terms of educational background:
| Assistant Media Planner | Media Coordinator | |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 82% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between assistant media planners' and media coordinators' demographics:
| Assistant Media Planner | Media Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |