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The differences between assistant media planners and media planners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant media planner and a media planner. Additionally, a media planner has an average salary of $58,044, which is higher than the $38,916 average annual salary of an assistant media planner.
The top three skills for an assistant media planner include powerpoint, media planning and insertion orders. The most important skills for a media planner are media planning, powerpoint, and campaign performance.
| Assistant Media Planner | Media Planner | |
| Yearly salary | $38,916 | $58,044 |
| Hourly rate | $18.71 | $27.91 |
| Growth rate | 8% | 8% |
| Number of jobs | 26,944 | 24,126 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 89% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An assistant media planner is responsible for supporting the advertising and public relations team in developing media publications, social platform content, and press releases for campaign management. Assistant media planners maximize resources to boost the clients' brand image to different media platforms and ensure that the advertising efforts reach the target audience. They also analyze the feasibility of campaigns and develop marketing strategies within the clients' budget limitations and timetables. An assistant media planner must be very creative and communicative to recommend media plans and enhance brand recognition.
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
Assistant media planners and media planners have different pay scales, as shown below.
| Assistant Media Planner | Media Planner | |
| Average salary | $38,916 | $58,044 |
| Salary range | Between $31,000 And $48,000 | Between $48,000 And $69,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Washington |
| Best paying company | - | RPA |
| Best paying industry | - | Professional |
There are a few differences between an assistant media planner and a media planner in terms of educational background:
| Assistant Media Planner | Media Planner | |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 89% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between assistant media planners' and media planners' demographics:
| Assistant Media Planner | Media Planner | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 39.2% Female, 60.8% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |