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The differences between assistant media planners and media relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant media planner and a media relations assistant. Additionally, a media relations assistant has an average salary of $45,450, which is higher than the $38,916 average annual salary of an assistant media planner.
The top three skills for an assistant media planner include powerpoint, media planning and insertion orders. The most important skills for a media relations assistant are press releases, athletics website, and press conferences.
| Assistant Media Planner | Media Relations Assistant | |
| Yearly salary | $38,916 | $45,450 |
| Hourly rate | $18.71 | $21.85 |
| Growth rate | 8% | 8% |
| Number of jobs | 26,944 | 23,773 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 80% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An assistant media planner is responsible for supporting the advertising and public relations team in developing media publications, social platform content, and press releases for campaign management. Assistant media planners maximize resources to boost the clients' brand image to different media platforms and ensure that the advertising efforts reach the target audience. They also analyze the feasibility of campaigns and develop marketing strategies within the clients' budget limitations and timetables. An assistant media planner must be very creative and communicative to recommend media plans and enhance brand recognition.
A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.
Assistant media planners and media relations assistants have different pay scales, as shown below.
| Assistant Media Planner | Media Relations Assistant | |
| Average salary | $38,916 | $45,450 |
| Salary range | Between $31,000 And $48,000 | Between $32,000 And $62,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between an assistant media planner and a media relations assistant in terms of educational background:
| Assistant Media Planner | Media Relations Assistant | |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 80% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between assistant media planners' and media relations assistants' demographics:
| Assistant Media Planner | Media Relations Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 41.8% Female, 58.2% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |