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The differences between assistant media planners and media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant media planner and a media specialist. Additionally, a media specialist has an average salary of $50,832, which is higher than the $38,916 average annual salary of an assistant media planner.
The top three skills for an assistant media planner include powerpoint, media planning and insertion orders. The most important skills for a media specialist are digital marketing, video production, and customer service.
| Assistant Media Planner | Media Specialist | |
| Yearly salary | $38,916 | $50,832 |
| Hourly rate | $18.71 | $24.44 |
| Growth rate | 8% | 8% |
| Number of jobs | 26,944 | 39,401 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 70% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An assistant media planner is responsible for supporting the advertising and public relations team in developing media publications, social platform content, and press releases for campaign management. Assistant media planners maximize resources to boost the clients' brand image to different media platforms and ensure that the advertising efforts reach the target audience. They also analyze the feasibility of campaigns and develop marketing strategies within the clients' budget limitations and timetables. An assistant media planner must be very creative and communicative to recommend media plans and enhance brand recognition.
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
Assistant media planners and media specialists have different pay scales, as shown below.
| Assistant Media Planner | Media Specialist | |
| Average salary | $38,916 | $50,832 |
| Salary range | Between $31,000 And $48,000 | Between $35,000 And $73,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | New Jersey |
| Best paying company | - | BP America Inc |
| Best paying industry | - | Professional |
There are a few differences between an assistant media planner and a media specialist in terms of educational background:
| Assistant Media Planner | Media Specialist | |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 70% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between assistant media planners' and media specialists' demographics:
| Assistant Media Planner | Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 52.9% Female, 47.1% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |