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The differences between assistant media planners and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant media planner and a public relations assistant. Additionally, a public relations assistant has an average salary of $46,197, which is higher than the $38,916 average annual salary of an assistant media planner.
The top three skills for an assistant media planner include powerpoint, media planning and insertion orders. The most important skills for a public relations assistant are press releases, facebook, and twitter.
| Assistant Media Planner | Public Relations Assistant | |
| Yearly salary | $38,916 | $46,197 |
| Hourly rate | $18.71 | $22.21 |
| Growth rate | 8% | 8% |
| Number of jobs | 26,944 | 26,021 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An assistant media planner is responsible for supporting the advertising and public relations team in developing media publications, social platform content, and press releases for campaign management. Assistant media planners maximize resources to boost the clients' brand image to different media platforms and ensure that the advertising efforts reach the target audience. They also analyze the feasibility of campaigns and develop marketing strategies within the clients' budget limitations and timetables. An assistant media planner must be very creative and communicative to recommend media plans and enhance brand recognition.
A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.
Assistant media planners and public relations assistants have different pay scales, as shown below.
| Assistant Media Planner | Public Relations Assistant | |
| Average salary | $38,916 | $46,197 |
| Salary range | Between $31,000 And $48,000 | Between $34,000 And $61,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | California Institute of Technology |
| Best paying industry | - | Finance |
There are a few differences between an assistant media planner and a public relations assistant in terms of educational background:
| Assistant Media Planner | Public Relations Assistant | |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 81% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between assistant media planners' and public relations assistants' demographics:
| Assistant Media Planner | Public Relations Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 24.5% Female, 75.5% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |