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The differences between assistant media planners and public relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant media planner and a public relations specialist. Additionally, a public relations specialist has an average salary of $48,124, which is higher than the $38,916 average annual salary of an assistant media planner.
The top three skills for an assistant media planner include powerpoint, media planning and insertion orders. The most important skills for a public relations specialist are press releases, web content, and project management.
| Assistant Media Planner | Public Relations Specialist | |
| Yearly salary | $38,916 | $48,124 |
| Hourly rate | $18.71 | $23.14 |
| Growth rate | 8% | 8% |
| Number of jobs | 26,944 | 29,698 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An assistant media planner is responsible for supporting the advertising and public relations team in developing media publications, social platform content, and press releases for campaign management. Assistant media planners maximize resources to boost the clients' brand image to different media platforms and ensure that the advertising efforts reach the target audience. They also analyze the feasibility of campaigns and develop marketing strategies within the clients' budget limitations and timetables. An assistant media planner must be very creative and communicative to recommend media plans and enhance brand recognition.
A public relations specialist is an individual who creates and maintains a favorable public image of an organization by crafting media releases and developing social media programs. Public relations specialists must help their clients communicate effectively with the public as well as evaluate the public opinion of their clients through social media. They need to draft their press releases and contact people in the media who might want to broadcast their materials. Public relations specialists are also required to draft speeches and arrange interviews for the top executives of their organization.
Assistant media planners and public relations specialists have different pay scales, as shown below.
| Assistant Media Planner | Public Relations Specialist | |
| Average salary | $38,916 | $48,124 |
| Salary range | Between $31,000 And $48,000 | Between $33,000 And $68,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Meta |
| Best paying industry | - | Finance |
There are a few differences between an assistant media planner and a public relations specialist in terms of educational background:
| Assistant Media Planner | Public Relations Specialist | |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 81% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between assistant media planners' and public relations specialists' demographics:
| Assistant Media Planner | Public Relations Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 30.3% Female, 69.7% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |