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The differences between assistant media planners and publications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant media planner and a publications coordinator. Additionally, a publications coordinator has an average salary of $48,593, which is higher than the $38,916 average annual salary of an assistant media planner.
The top three skills for an assistant media planner include powerpoint, media planning and insertion orders. The most important skills for a publications coordinator are press releases, powerpoint, and web content.
| Assistant Media Planner | Publications Coordinator | |
| Yearly salary | $38,916 | $48,593 |
| Hourly rate | $18.71 | $23.36 |
| Growth rate | 8% | 8% |
| Number of jobs | 26,944 | 27,541 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 78% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An assistant media planner is responsible for supporting the advertising and public relations team in developing media publications, social platform content, and press releases for campaign management. Assistant media planners maximize resources to boost the clients' brand image to different media platforms and ensure that the advertising efforts reach the target audience. They also analyze the feasibility of campaigns and develop marketing strategies within the clients' budget limitations and timetables. An assistant media planner must be very creative and communicative to recommend media plans and enhance brand recognition.
A publications coordinator is responsible for assisting the publishing processes from the drafting to the distribution of materials. Publications coordinators check the accuracy and quality of the content, ensuring that the materials are free from plagiarism and adhere to publishing guidelines and regulations. They also follow publishing deadlines and confirm the submission of all materials in printing. A publication coordinator assists the marketing team in promoting the organization's products by handling and updating social media accounts, as well as searching for the recent trends as an issue for the next publications.
Assistant media planners and publications coordinators have different pay scales, as shown below.
| Assistant Media Planner | Publications Coordinator | |
| Average salary | $38,916 | $48,593 |
| Salary range | Between $31,000 And $48,000 | Between $36,000 And $64,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Virginia |
| Best paying company | - | AstraZeneca |
| Best paying industry | - | Finance |
There are a few differences between an assistant media planner and a publications coordinator in terms of educational background:
| Assistant Media Planner | Publications Coordinator | |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 78% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between assistant media planners' and publications coordinators' demographics:
| Assistant Media Planner | Publications Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 29.4% Female, 70.6% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |