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The differences between assistant media planners and publicity assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant media planner and a publicity assistant. Additionally, a publicity assistant has an average salary of $39,387, which is higher than the $38,916 average annual salary of an assistant media planner.
The top three skills for an assistant media planner include powerpoint, media planning and insertion orders. The most important skills for a publicity assistant are press releases, provide technical assistance, and technical assistance.
| Assistant Media Planner | Publicity Assistant | |
| Yearly salary | $38,916 | $39,387 |
| Hourly rate | $18.71 | $18.94 |
| Growth rate | 8% | 8% |
| Number of jobs | 26,944 | 8,193 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 72% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An assistant media planner is responsible for supporting the advertising and public relations team in developing media publications, social platform content, and press releases for campaign management. Assistant media planners maximize resources to boost the clients' brand image to different media platforms and ensure that the advertising efforts reach the target audience. They also analyze the feasibility of campaigns and develop marketing strategies within the clients' budget limitations and timetables. An assistant media planner must be very creative and communicative to recommend media plans and enhance brand recognition.
A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.
Assistant media planners and publicity assistants have different pay scales, as shown below.
| Assistant Media Planner | Publicity Assistant | |
| Average salary | $38,916 | $39,387 |
| Salary range | Between $31,000 And $48,000 | Between $27,000 And $56,000 |
| Highest paying City | - | Olympia, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Apple |
| Best paying industry | - | Government |
There are a few differences between an assistant media planner and a publicity assistant in terms of educational background:
| Assistant Media Planner | Publicity Assistant | |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | Northwestern University | Stanford University |
Here are the differences between assistant media planners' and publicity assistants' demographics:
| Assistant Media Planner | Publicity Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 33.7% Female, 66.3% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |