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Associate product manager vs media manager

The differences between associate product managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate product manager and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $89,963 average annual salary of an associate product manager.

The top three skills for an associate product manager include product management, project management and user stories. The most important skills for a media manager are digital marketing, kpis, and media planning.

Associate product manager vs media manager overview

Associate Product ManagerMedia Manager
Yearly salary$89,963$96,475
Hourly rate$43.25$46.38
Growth rate10%10%
Number of jobs107,763110,888
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does an associate product manager do?

An associate product manager is someone who assists the product development teams in the development of new product features. The duties of an associate include formulation of product strategies, collection of quantitative product data, and interpretation of consumer feedback. The requirements to qualify for the position include a bachelor's degree in computer science, marketing, business management, or a related field, the ability to maintain strong customer relations, and excellent communication skills.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Associate product manager vs media manager salary

Associate product managers and media managers have different pay scales, as shown below.

Associate Product ManagerMedia Manager
Average salary$89,963$96,475
Salary rangeBetween $65,000 And $122,000Between $66,000 And $140,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaPennsylvania
Best paying companyMetaMeta
Best paying industryStart-upAutomotive

Differences between associate product manager and media manager education

There are a few differences between an associate product manager and a media manager in terms of educational background:

Associate Product ManagerMedia Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Associate product manager vs media manager demographics

Here are the differences between associate product managers' and media managers' demographics:

Associate Product ManagerMedia Manager
Average age3939
Gender ratioMale, 45.0% Female, 55.0%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between associate product manager and media manager duties and responsibilities

Associate product manager example responsibilities.

  • Manage e-commerce packaging program, displays and packaging.
  • Lead a cross-functional team to launch the diabetes monitoring product.
  • Manage seven brand categories in the livestock feed and pet feed industries
  • Manage POS analysis to build sales tools, identify trends, and report performance.
  • Manage cross-functional teams to develop and produce new product for Chinese, UK and European markets.
  • Manage the department of a medical diabetes blood glucose manufacturing leader of visual blood glucose test strips.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Associate product manager vs media manager skills

Common associate product manager skills
  • Product Management, 9%
  • Project Management, 6%
  • User Stories, 5%
  • Market Research, 5%
  • PowerPoint, 4%
  • Customer Service, 4%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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