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Associate product manager vs product director

The differences between associate product managers and product directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate product manager and a product director. Additionally, a product director has an average salary of $148,910, which is higher than the $89,963 average annual salary of an associate product manager.

The top three skills for an associate product manager include product management, project management and user stories. The most important skills for a product director are product management, product strategy, and project management.

Associate product manager vs product director overview

Associate Product ManagerProduct Director
Yearly salary$89,963$148,910
Hourly rate$43.25$71.59
Growth rate10%10%
Number of jobs107,763125,200
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does an associate product manager do?

An associate product manager is someone who assists the product development teams in the development of new product features. The duties of an associate include formulation of product strategies, collection of quantitative product data, and interpretation of consumer feedback. The requirements to qualify for the position include a bachelor's degree in computer science, marketing, business management, or a related field, the ability to maintain strong customer relations, and excellent communication skills.

What does a product director do?

The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.

Associate product manager vs product director salary

Associate product managers and product directors have different pay scales, as shown below.

Associate Product ManagerProduct Director
Average salary$89,963$148,910
Salary rangeBetween $65,000 And $122,000Between $104,000 And $212,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaMeta
Best paying industryStart-upInternet

Differences between associate product manager and product director education

There are a few differences between an associate product manager and a product director in terms of educational background:

Associate Product ManagerProduct Director
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Associate product manager vs product director demographics

Here are the differences between associate product managers' and product directors' demographics:

Associate Product ManagerProduct Director
Average age3939
Gender ratioMale, 45.0% Female, 55.0%Male, 72.4% Female, 27.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between associate product manager and product director duties and responsibilities

Associate product manager example responsibilities.

  • Manage e-commerce packaging program, displays and packaging.
  • Lead a cross-functional team to launch the diabetes monitoring product.
  • Manage seven brand categories in the livestock feed and pet feed industries
  • Manage POS analysis to build sales tools, identify trends, and report performance.
  • Manage cross-functional teams to develop and produce new product for Chinese, UK and European markets.
  • Manage the department of a medical diabetes blood glucose manufacturing leader of visual blood glucose test strips.
  • Show more

Product director example responsibilities.

  • Lead the overall site ISO implementation.
  • Manage Salesforce integration to SaaS platform and client systems.
  • Lead SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Interact with FDA, CDC, and other external agencies as required to introduce novel molecular products into the market.
  • Spearhead transformation of the organization to modern best practices, ISO & lean manufacturing.
  • Show more

Associate product manager vs product director skills

Common associate product manager skills
  • Product Management, 9%
  • Project Management, 6%
  • User Stories, 5%
  • Market Research, 5%
  • PowerPoint, 4%
  • Customer Service, 4%
Common product director skills
  • Product Management, 10%
  • Product Strategy, 6%
  • Project Management, 6%
  • Product Roadmap, 5%
  • Product Design, 4%
  • Software Development, 4%

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