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The differences between associate product managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate product manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $89,963 average annual salary of an associate product manager.
The top three skills for an associate product manager include product management, project management and user stories. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Associate Product Manager | Senior Product Marketing Manager | |
| Yearly salary | $89,963 | $128,471 |
| Hourly rate | $43.25 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,763 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An associate product manager is someone who assists the product development teams in the development of new product features. The duties of an associate include formulation of product strategies, collection of quantitative product data, and interpretation of consumer feedback. The requirements to qualify for the position include a bachelor's degree in computer science, marketing, business management, or a related field, the ability to maintain strong customer relations, and excellent communication skills.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Associate product managers and senior product marketing managers have different pay scales, as shown below.
| Associate Product Manager | Senior Product Marketing Manager | |
| Average salary | $89,963 | $128,471 |
| Salary range | Between $65,000 And $122,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Roku |
| Best paying industry | Start-up | Technology |
There are a few differences between an associate product manager and a senior product marketing manager in terms of educational background:
| Associate Product Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate product managers' and senior product marketing managers' demographics:
| Associate Product Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.0% Female, 55.0% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |