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Associate relations specialist vs public relations coordinator

The differences between associate relations specialists and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an associate relations specialist and a public relations coordinator. Additionally, an associate relations specialist has an average salary of $52,142, which is higher than the $46,225 average annual salary of a public relations coordinator.

The top three skills for an associate relations specialist include customer service, CRM and human resources. The most important skills for a public relations coordinator are press releases, facebook, and twitter.

Associate relations specialist vs public relations coordinator overview

Associate Relations SpecialistPublic Relations Coordinator
Yearly salary$52,142$46,225
Hourly rate$25.07$22.22
Growth rate8%8%
Number of jobs37,75335,324
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 83%
Average age4242
Years of experience44

What does an associate relations specialist do?

An associate relations specialist is responsible for assisting human resources operations in assisting with employees' needs, resolving their concerns, and improving labor relations within the workplace. Associate relations specialists also help in the recruitment process, developing handbooks and company manuals, processing onboarding operations, and evaluating incident reports of policy violations. They facilitate employee training and programs to maximize efficiency and productivity in operations, as well as disseminating information and announcements from the management across the organization.

What does a public relations coordinator do?

A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.

Associate relations specialist vs public relations coordinator salary

Associate relations specialists and public relations coordinators have different pay scales, as shown below.

Associate Relations SpecialistPublic Relations Coordinator
Average salary$52,142$46,225
Salary rangeBetween $38,000 And $71,000Between $35,000 And $60,000
Highest paying CityShoreline, WAWashington, DC
Highest paying stateWashingtonVirginia
Best paying companyRegeneronShiseido
Best paying industryNon ProfitsHealth Care

Differences between associate relations specialist and public relations coordinator education

There are a few differences between an associate relations specialist and a public relations coordinator in terms of educational background:

Associate Relations SpecialistPublic Relations Coordinator
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 83%
Most common majorBusinessCommunication
Most common collegeStanford UniversityNorthwestern University

Associate relations specialist vs public relations coordinator demographics

Here are the differences between associate relations specialists' and public relations coordinators' demographics:

Associate Relations SpecialistPublic Relations Coordinator
Average age4242
Gender ratioMale, 31.9% Female, 68.1%Male, 24.3% Female, 75.7%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between associate relations specialist and public relations coordinator duties and responsibilities

Associate relations specialist example responsibilities.

  • Generate HRIS reports and manage personnel files, management information, and candidate data utilizing standardize reporting systems.
  • Educate accounts on hospice services, key indicators, medicare benefits as well as participating in presentations and community education.
  • Process payroll for all hotel employees with ADP.
  • Leverage entrepreneurial orientation and expertise in government transactions to acquire excellent relationships outside of FEMA.

Public relations coordinator example responsibilities.

  • Achieve first page Google ranking on key terms for the company blog, YouTube, and website after optimizing content.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Start the team Instagram page.
  • Film new internal training videos for domestic and international accounts and theBalm s YouTube channel.
  • Assist in social media efforts, utilizing Hootsuite, Quora and LinkedIn on the daily basis.
  • Control, write, and edit press releases, e-blasts, and social media through HootSuite.
  • Show more

Associate relations specialist vs public relations coordinator skills

Common associate relations specialist skills
  • Customer Service, 29%
  • CRM, 11%
  • Human Resources, 9%
  • Management System, 7%
  • PowerPoint, 7%
  • Salesforce, 4%
Common public relations coordinator skills
  • Press Releases, 25%
  • Facebook, 6%
  • Twitter, 5%
  • Instagram, 4%
  • PowerPoint, 3%
  • Event Planning, 3%

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