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Capture manager vs sales manager

The differences between capture managers and sales managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a capture manager has an average salary of $110,790, which is higher than the $73,952 average annual salary of a sales manager.

The top three skills for a capture manager include capture management, business development and veterans. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.

Capture manager vs sales manager overview

Capture ManagerSales Manager
Yearly salary$110,790$73,952
Hourly rate$53.26$35.55
Growth rate-5%
Number of jobs88,180119,066
Job satisfaction-5
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 63%
Average age4746
Years of experience-8

What does a capture manager do?

A capture manager is responsible for analyzing the market trends and identifying business opportunities that would generate more revenue resources to achieve the company's long-term financial goals and commitments. Capture managers support senior management in strategizing business plan techniques by evaluating the clients' needs and closing more business partnerships. They also assist the marketing and sales team in stabilizing marketing and promotional campaigns to media platforms to enhance the brand's presence in the target market.

What does a sales manager do?

Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.

Capture manager vs sales manager salary

Capture managers and sales managers have different pay scales, as shown below.

Capture ManagerSales Manager
Average salary$110,790$73,952
Salary rangeBetween $67,000 And $181,000Between $42,000 And $129,000
Highest paying City-Jersey City, NJ
Highest paying state-New Jersey
Best paying company-Capgemini
Best paying industry--

Differences between capture manager and sales manager education

There are a few differences between a capture manager and a sales manager in terms of educational background:

Capture ManagerSales Manager
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Southern California

Capture manager vs sales manager demographics

Here are the differences between capture managers' and sales managers' demographics:

Capture ManagerSales Manager
Average age4746
Gender ratioMale, 76.5% Female, 23.5%Male, 68.7% Female, 31.3%
Race ratioBlack or African American, 7.5% Unknown, 4.7% Hispanic or Latino, 12.6% Asian, 8.9% White, 65.6% American Indian and Alaska Native, 0.7%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between capture manager and sales manager duties and responsibilities

Capture manager example responsibilities.

  • Project manage the complex pursuits using APMP best practice principles.
  • Coordinate with writers, assign leads, SMEs, and teaming partners.
  • Manage capture process for specific opportunities in DoD or civilian market as assigned.
  • Manage internal portal site (SharePoint) to insure proper bid documentation and version control.
  • Apply Shipley and industry best practices to build winning solutions and effectively manage and support capture and proposal teams.
  • Lead the proposal process and support to efficiently develop and deliver complex and lengthy sales pursuit and bid engagements.
  • Show more

Sales manager example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Manage discount contracts, write up of add-ons, renewals, transfers of equities.
  • Manage and support one of the largest portfolios within the division and the largest in the Americas.
  • Manage website, updating product listings, enhancing SEO positioning, and maintaining overall site appearance and functionality.
  • Launch and manage the Americas outsourcing lead generation and qualification process.
  • Set all promotional activity, introduce new items and manage distributors in select markets.
  • Show more

Capture manager vs sales manager skills

Common capture manager skills
  • Capture Management, 15%
  • Business Development, 11%
  • Veterans, 5%
  • DOD, 5%
  • Federal Government, 5%
  • Past Performance, 4%
Common sales manager skills
  • Product Knowledge, 12%
  • Customer Satisfaction, 7%
  • Sales Performance, 6%
  • CRM, 5%
  • Sales Process, 4%
  • Work Ethic, 4%

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