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Communications specialist vs communications coordinator

The differences between communications specialists and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications specialist and a communications coordinator. Additionally, a communications specialist has an average salary of $51,023, which is higher than the $47,075 average annual salary of a communications coordinator.

The top three skills for a communications specialist include customer service, powerpoint and patients. The most important skills for a communications coordinator are customer service, web content, and event planning.

Communications specialist vs communications coordinator overview

Communications SpecialistCommunications Coordinator
Yearly salary$51,023$47,075
Hourly rate$24.53$22.63
Growth rate8%8%
Number of jobs42,81939,790
Job satisfaction--
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 75%
Average age4242
Years of experience44

What does a communications specialist do?

A communications specialist takes charge of addressing the public by coming up with various strategic campaigns, newsletters, public correspondence, press releases, and advertisements. Their primary role focuses on promoting, shaping, and enhancing a brand's image through public relations. Furthermore, a communications specialist is responsible for handling any complaints or issues, devising and conducting damage control to resolve bad publicity should there be any. It is also essential for a communications specialist to adhere to the company's policies and regulations at all times.

What does a communications coordinator do?

A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.

Communications specialist vs communications coordinator salary

Communications specialists and communications coordinators have different pay scales, as shown below.

Communications SpecialistCommunications Coordinator
Average salary$51,023$47,075
Salary rangeBetween $36,000 And $71,000Between $34,000 And $63,000
Highest paying CityWashington, DCWashington, DC
Highest paying stateNew JerseyNew Jersey
Best paying companyGoogleMicrosoft
Best paying industryTechnologyGovernment

Differences between communications specialist and communications coordinator education

There are a few differences between a communications specialist and a communications coordinator in terms of educational background:

Communications SpecialistCommunications Coordinator
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 75%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Communications specialist vs communications coordinator demographics

Here are the differences between communications specialists' and communications coordinators' demographics:

Communications SpecialistCommunications Coordinator
Average age4242
Gender ratioMale, 42.9% Female, 57.1%Male, 29.4% Female, 70.6%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between communications specialist and communications coordinator duties and responsibilities

Communications specialist example responsibilities.

  • Manage all client data and meeting history in Salesforce.
  • Provision, manage PRI-ISDN and IP installation of AARP state offices for AARP video systems.
  • Manage course syllabi, scientific abstracts, reprints and course development according to all ACCME and FDA guidelines.
  • Manage CRM database and develop key communication items such as email blasts, brochures, flyers, and bulletins.
  • Manage website: regularly update content, implement SEO and monitor website activity.
  • Manage and update written communications on organization's Facebook page and other social media outlets
  • Show more

Communications coordinator example responsibilities.

  • Launch and manage the corporate Instagram account @ xcelenergy.
  • Manage and maintain the admission website by using basic knowledge of HTML and web editing templates.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Contribute brand appropriate content for: blog, instagram, and twitter.
  • General administrative and marketing duties including sending e-marketing campaigns, updating intranet and SharePoint sites, and publishing public relations newsletters.
  • Monitor the daily work of the travel agency booking agents.
  • Show more

Communications specialist vs communications coordinator skills

Common communications specialist skills
  • Customer Service, 9%
  • PowerPoint, 6%
  • Patients, 6%
  • Web Content, 6%
  • Project Management, 6%
  • Press Releases, 5%
Common communications coordinator skills
  • Customer Service, 7%
  • Web Content, 7%
  • Event Planning, 6%
  • Press Releases, 5%
  • Patients, 5%
  • Community Events, 5%

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