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Communications specialist vs communications manager

The differences between communications specialists and communications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications specialist and a communications manager. Additionally, a communications manager has an average salary of $81,304, which is higher than the $51,023 average annual salary of a communications specialist.

The top three skills for a communications specialist include customer service, powerpoint and patients. The most important skills for a communications manager are customer service, property management, and yardi.

Communications specialist vs communications manager overview

Communications SpecialistCommunications Manager
Yearly salary$51,023$81,304
Hourly rate$24.53$39.09
Growth rate8%8%
Number of jobs42,81926,350
Job satisfaction--
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 70%
Average age4242
Years of experience44

What does a communications specialist do?

A communications specialist takes charge of addressing the public by coming up with various strategic campaigns, newsletters, public correspondence, press releases, and advertisements. Their primary role focuses on promoting, shaping, and enhancing a brand's image through public relations. Furthermore, a communications specialist is responsible for handling any complaints or issues, devising and conducting damage control to resolve bad publicity should there be any. It is also essential for a communications specialist to adhere to the company's policies and regulations at all times.

What does a communications manager do?

A communications manager is responsible for overseeing a company or organization's public relations by devising various strategies and finding new opportunities. They must craft and produce marketing materials such as campaigns, advertisements, newsletters, social media engagements, and press releases to shape and improve a brand or company. Furthermore, a communications manager must accomplish administrative tasks such as preparing reports and necessary documentation, reaching out to advertisers, leading communication letters, and coordinating with marketing personnel from other departments.

Communications specialist vs communications manager salary

Communications specialists and communications managers have different pay scales, as shown below.

Communications SpecialistCommunications Manager
Average salary$51,023$81,304
Salary rangeBetween $36,000 And $71,000Between $53,000 And $122,000
Highest paying CityWashington, DCSan Francisco, CA
Highest paying stateNew JerseyCalifornia
Best paying companyGoogleMcKinsey & Company Inc
Best paying industryTechnology-

Differences between communications specialist and communications manager education

There are a few differences between a communications specialist and a communications manager in terms of educational background:

Communications SpecialistCommunications Manager
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 70%
Most common majorCommunicationBusiness
Most common collegeStanford UniversityUniversity of Southern California

Communications specialist vs communications manager demographics

Here are the differences between communications specialists' and communications managers' demographics:

Communications SpecialistCommunications Manager
Average age4242
Gender ratioMale, 42.9% Female, 57.1%Male, 34.9% Female, 65.1%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%
LGBT Percentage12%16%

Differences between communications specialist and communications manager duties and responsibilities

Communications specialist example responsibilities.

  • Manage all client data and meeting history in Salesforce.
  • Provision, manage PRI-ISDN and IP installation of AARP state offices for AARP video systems.
  • Manage course syllabi, scientific abstracts, reprints and course development according to all ACCME and FDA guidelines.
  • Manage CRM database and develop key communication items such as email blasts, brochures, flyers, and bulletins.
  • Manage website: regularly update content, implement SEO and monitor website activity.
  • Manage and update written communications on organization's Facebook page and other social media outlets
  • Show more

Communications manager example responsibilities.

  • Co-administered sales campaigns in Salesforce, CRM to efficiently manage sales productivity of communication and leads.
  • Lead and manage marketing department's copywriting and editing team and develop many aspects of corporate communication.
  • Manage creative agency relationships and lead execution of commercial excellence awards program, Americas mid-year growth summit and kick-off meetings.
  • Manage all Medicaid paperwork, manage staff payroll, client attendance.
  • Manage all facets of community programs and recruitment for HIV prevention clinical trials.
  • Train in YARDI to complete daily transitions, manage resident ledgers and prepare weekly/monthly reports.
  • Show more

Communications specialist vs communications manager skills

Common communications specialist skills
  • Customer Service, 9%
  • PowerPoint, 6%
  • Patients, 6%
  • Web Content, 6%
  • Project Management, 6%
  • Press Releases, 5%
Common communications manager skills
  • Customer Service, 16%
  • Property Management, 9%
  • Yardi, 5%
  • Project Management, 5%
  • Press Releases, 4%
  • Web Content, 4%

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