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Communications specialist vs media relations specialist

The differences between communications specialists and media relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications specialist and a media relations specialist. Additionally, a communications specialist has an average salary of $51,023, which is higher than the $50,856 average annual salary of a media relations specialist.

The top three skills for a communications specialist include customer service, powerpoint and patients. The most important skills for a media relations specialist are patients, compassion, and press releases.

Communications specialist vs media relations specialist overview

Communications SpecialistMedia Relations Specialist
Yearly salary$51,023$50,856
Hourly rate$24.53$24.45
Growth rate8%8%
Number of jobs42,81944,665
Job satisfaction--
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 68%
Average age4242
Years of experience44

What does a communications specialist do?

A communications specialist takes charge of addressing the public by coming up with various strategic campaigns, newsletters, public correspondence, press releases, and advertisements. Their primary role focuses on promoting, shaping, and enhancing a brand's image through public relations. Furthermore, a communications specialist is responsible for handling any complaints or issues, devising and conducting damage control to resolve bad publicity should there be any. It is also essential for a communications specialist to adhere to the company's policies and regulations at all times.

What does a media relations specialist do?

A media relations specialist's role is to help a company maintain good public relations through various forms of media, ensuring to convey their brand's purpose and message. Their responsibilities typically revolve around developing strategies and opportunities, producing newsletters and press releases, remaining updated with the latest trends, and even managing the company's social media platforms. A media relations specialist may also delegate tasks to writers and graphic designers, arrange schedules, and ensure that all goals are met within the expected deadline and budget.

Communications specialist vs media relations specialist salary

Communications specialists and media relations specialists have different pay scales, as shown below.

Communications SpecialistMedia Relations Specialist
Average salary$51,023$50,856
Salary rangeBetween $36,000 And $71,000Between $36,000 And $69,000
Highest paying CityWashington, DCWashington, DC
Highest paying stateNew JerseyWashington
Best paying companyGoogleEdelman Financial Engines
Best paying industryTechnologyFinance

Differences between communications specialist and media relations specialist education

There are a few differences between a communications specialist and a media relations specialist in terms of educational background:

Communications SpecialistMedia Relations Specialist
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 68%
Most common majorCommunicationBusiness
Most common collegeStanford UniversityStanford University

Communications specialist vs media relations specialist demographics

Here are the differences between communications specialists' and media relations specialists' demographics:

Communications SpecialistMedia Relations Specialist
Average age4242
Gender ratioMale, 42.9% Female, 57.1%Male, 30.6% Female, 69.4%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between communications specialist and media relations specialist duties and responsibilities

Communications specialist example responsibilities.

  • Manage all client data and meeting history in Salesforce.
  • Provision, manage PRI-ISDN and IP installation of AARP state offices for AARP video systems.
  • Manage course syllabi, scientific abstracts, reprints and course development according to all ACCME and FDA guidelines.
  • Manage CRM database and develop key communication items such as email blasts, brochures, flyers, and bulletins.
  • Manage website: regularly update content, implement SEO and monitor website activity.
  • Manage and update written communications on organization's Facebook page and other social media outlets
  • Show more

Media relations specialist example responsibilities.

  • Lead the charge in creating an athletic department Instagram account that has increase Belmont s social media reach and exposure.
  • Develop and manage proprietary PPC support material.
  • Develop and launch Einstein's Facebook strategy and presence.
  • Serve as liaison for regulatory and contract communications with CMS.
  • Create social media campaigns and awareness with Facebook, Google ads.
  • Proofread and edit corrections of grammatical errors for senior staff members.
  • Show more

Communications specialist vs media relations specialist skills

Common communications specialist skills
  • Customer Service, 9%
  • PowerPoint, 6%
  • Patients, 6%
  • Web Content, 6%
  • Project Management, 6%
  • Press Releases, 5%
Common media relations specialist skills
  • Patients, 29%
  • Compassion, 10%
  • Press Releases, 8%
  • PowerPoint, 5%
  • Data Entry, 4%
  • Phone Calls, 3%

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