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Communications specialist vs public relations assistant

The differences between communications specialists and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications specialist and a public relations assistant. Additionally, a communications specialist has an average salary of $51,023, which is higher than the $46,197 average annual salary of a public relations assistant.

The top three skills for a communications specialist include customer service, powerpoint and patients. The most important skills for a public relations assistant are press releases, facebook, and twitter.

Communications specialist vs public relations assistant overview

Communications SpecialistPublic Relations Assistant
Yearly salary$51,023$46,197
Hourly rate$24.53$22.21
Growth rate8%8%
Number of jobs42,81926,021
Job satisfaction--
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does a communications specialist do?

A communications specialist takes charge of addressing the public by coming up with various strategic campaigns, newsletters, public correspondence, press releases, and advertisements. Their primary role focuses on promoting, shaping, and enhancing a brand's image through public relations. Furthermore, a communications specialist is responsible for handling any complaints or issues, devising and conducting damage control to resolve bad publicity should there be any. It is also essential for a communications specialist to adhere to the company's policies and regulations at all times.

What does a public relations assistant do?

A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.

Communications specialist vs public relations assistant salary

Communications specialists and public relations assistants have different pay scales, as shown below.

Communications SpecialistPublic Relations Assistant
Average salary$51,023$46,197
Salary rangeBetween $36,000 And $71,000Between $34,000 And $61,000
Highest paying CityWashington, DCSeattle, WA
Highest paying stateNew JerseyWashington
Best paying companyGoogleCalifornia Institute of Technology
Best paying industryTechnologyFinance

Differences between communications specialist and public relations assistant education

There are a few differences between a communications specialist and a public relations assistant in terms of educational background:

Communications SpecialistPublic Relations Assistant
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Communications specialist vs public relations assistant demographics

Here are the differences between communications specialists' and public relations assistants' demographics:

Communications SpecialistPublic Relations Assistant
Average age4242
Gender ratioMale, 42.9% Female, 57.1%Male, 24.5% Female, 75.5%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between communications specialist and public relations assistant duties and responsibilities

Communications specialist example responsibilities.

  • Manage all client data and meeting history in Salesforce.
  • Provision, manage PRI-ISDN and IP installation of AARP state offices for AARP video systems.
  • Manage course syllabi, scientific abstracts, reprints and course development according to all ACCME and FDA guidelines.
  • Manage CRM database and develop key communication items such as email blasts, brochures, flyers, and bulletins.
  • Manage website: regularly update content, implement SEO and monitor website activity.
  • Manage and update written communications on organization's Facebook page and other social media outlets
  • Show more

Public relations assistant example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Research & propose introducing Google+ & LinkedIn to social media efforts to increase brand awareness & SEO.
  • Photograph the store's merchandise, upload creative Instagram posts to increase consumer engagement and promote the store.
  • Develop key PowerPoint presentation for commencement base on content provide by management.
  • Create and administer Facebook and website content, including marketing of school programs/events.
  • Produce PowerPoint presentations, article reprints and edit broadcast media placements as needed.
  • Show more

Communications specialist vs public relations assistant skills

Common communications specialist skills
  • Customer Service, 9%
  • PowerPoint, 6%
  • Patients, 6%
  • Web Content, 6%
  • Project Management, 6%
  • Press Releases, 5%
Common public relations assistant skills
  • Press Releases, 30%
  • Facebook, 7%
  • Twitter, 6%
  • Press Conferences, 5%
  • Event Planning, 4%
  • Instagram, 4%

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