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Community relations representative vs media relations specialist

The differences between community relations representatives and media relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a community relations representative and a media relations specialist. Additionally, a media relations specialist has an average salary of $50,856, which is higher than the $42,421 average annual salary of a community relations representative.

The top three skills for a community relations representative include community relations, patients and community organizations. The most important skills for a media relations specialist are patients, compassion, and press releases.

Community relations representative vs media relations specialist overview

Community Relations RepresentativeMedia Relations Specialist
Yearly salary$42,421$50,856
Hourly rate$20.39$24.45
Growth rate8%8%
Number of jobs24,89844,665
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 68%
Average age4242
Years of experience44

What does a community relations representative do?

Community Relations Representatives are ambassadors for an organization. Their purpose is to spread awareness of an organization's vision throughout community groups. Their work scope includes nurturing relationships with stakeholders for fundraising efforts, organizing community outreach programs, and coordinating for volunteers. Other duties include hosting activities, delivering speeches driving fundraising initiatives, and attending meetings. This job requires good interpersonal skills to negotiate across a broad demographic. They must have good analytical skills, such as using cost-benefit analysis in budgeting for a program. They also manage the company image and mission through social media management.

What does a media relations specialist do?

A media relations specialist's role is to help a company maintain good public relations through various forms of media, ensuring to convey their brand's purpose and message. Their responsibilities typically revolve around developing strategies and opportunities, producing newsletters and press releases, remaining updated with the latest trends, and even managing the company's social media platforms. A media relations specialist may also delegate tasks to writers and graphic designers, arrange schedules, and ensure that all goals are met within the expected deadline and budget.

Community relations representative vs media relations specialist salary

Community relations representatives and media relations specialists have different pay scales, as shown below.

Community Relations RepresentativeMedia Relations Specialist
Average salary$42,421$50,856
Salary rangeBetween $30,000 And $58,000Between $36,000 And $69,000
Highest paying City-Washington, DC
Highest paying state-Washington
Best paying company-Edelman Financial Engines
Best paying industry-Finance

Differences between community relations representative and media relations specialist education

There are a few differences between a community relations representative and a media relations specialist in terms of educational background:

Community Relations RepresentativeMedia Relations Specialist
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityStanford University

Community relations representative vs media relations specialist demographics

Here are the differences between community relations representatives' and media relations specialists' demographics:

Community Relations RepresentativeMedia Relations Specialist
Average age4242
Gender ratioMale, 26.1% Female, 73.9%Male, 30.6% Female, 69.4%
Race ratioBlack or African American, 10.3% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between community relations representative and media relations specialist duties and responsibilities

Community relations representative example responsibilities.

  • Manage YouTube channel to promote the brand.
  • Grow and manage existing relationships in assign territories with physicians, hospitals, skil nursing and rehabilitation facilities and assist livings.
  • Deliver education regarding hospice services to key decision makers to provide to appropriate patients.
  • Utilize a personal computer and relate software including Microsoft office, powerpoint and the internet.
  • Facilitate the admission process of incoming patients.
  • Obtain Medicare requirement of percentage of volunteer/patient.
  • Show more

Media relations specialist example responsibilities.

  • Lead the charge in creating an athletic department Instagram account that has increase Belmont s social media reach and exposure.
  • Develop and manage proprietary PPC support material.
  • Develop and launch Einstein's Facebook strategy and presence.
  • Serve as liaison for regulatory and contract communications with CMS.
  • Create social media campaigns and awareness with Facebook, Google ads.
  • Proofread and edit corrections of grammatical errors for senior staff members.
  • Show more

Community relations representative vs media relations specialist skills

Common community relations representative skills
  • Community Relations, 15%
  • Patients, 11%
  • Community Organizations, 10%
  • Communicate Issues, 8%
  • Medicaid, 6%
  • Community Outreach, 6%
Common media relations specialist skills
  • Patients, 29%
  • Compassion, 10%
  • Press Releases, 8%
  • PowerPoint, 5%
  • Data Entry, 4%
  • Phone Calls, 3%

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