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Community relations representative vs public relations assistant

The differences between community relations representatives and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a community relations representative and a public relations assistant. Additionally, a public relations assistant has an average salary of $46,197, which is higher than the $42,421 average annual salary of a community relations representative.

The top three skills for a community relations representative include community relations, patients and community organizations. The most important skills for a public relations assistant are press releases, facebook, and twitter.

Community relations representative vs public relations assistant overview

Community Relations RepresentativePublic Relations Assistant
Yearly salary$42,421$46,197
Hourly rate$20.39$22.21
Growth rate8%8%
Number of jobs24,89826,021
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does a community relations representative do?

Community Relations Representatives are ambassadors for an organization. Their purpose is to spread awareness of an organization's vision throughout community groups. Their work scope includes nurturing relationships with stakeholders for fundraising efforts, organizing community outreach programs, and coordinating for volunteers. Other duties include hosting activities, delivering speeches driving fundraising initiatives, and attending meetings. This job requires good interpersonal skills to negotiate across a broad demographic. They must have good analytical skills, such as using cost-benefit analysis in budgeting for a program. They also manage the company image and mission through social media management.

What does a public relations assistant do?

A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.

Community relations representative vs public relations assistant salary

Community relations representatives and public relations assistants have different pay scales, as shown below.

Community Relations RepresentativePublic Relations Assistant
Average salary$42,421$46,197
Salary rangeBetween $30,000 And $58,000Between $34,000 And $61,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-California Institute of Technology
Best paying industry-Finance

Differences between community relations representative and public relations assistant education

There are a few differences between a community relations representative and a public relations assistant in terms of educational background:

Community Relations RepresentativePublic Relations Assistant
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Community relations representative vs public relations assistant demographics

Here are the differences between community relations representatives' and public relations assistants' demographics:

Community Relations RepresentativePublic Relations Assistant
Average age4242
Gender ratioMale, 26.1% Female, 73.9%Male, 24.5% Female, 75.5%
Race ratioBlack or African American, 10.3% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between community relations representative and public relations assistant duties and responsibilities

Community relations representative example responsibilities.

  • Manage YouTube channel to promote the brand.
  • Grow and manage existing relationships in assign territories with physicians, hospitals, skil nursing and rehabilitation facilities and assist livings.
  • Deliver education regarding hospice services to key decision makers to provide to appropriate patients.
  • Utilize a personal computer and relate software including Microsoft office, powerpoint and the internet.
  • Facilitate the admission process of incoming patients.
  • Obtain Medicare requirement of percentage of volunteer/patient.
  • Show more

Public relations assistant example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Research & propose introducing Google+ & LinkedIn to social media efforts to increase brand awareness & SEO.
  • Photograph the store's merchandise, upload creative Instagram posts to increase consumer engagement and promote the store.
  • Develop key PowerPoint presentation for commencement base on content provide by management.
  • Create and administer Facebook and website content, including marketing of school programs/events.
  • Produce PowerPoint presentations, article reprints and edit broadcast media placements as needed.
  • Show more

Community relations representative vs public relations assistant skills

Common community relations representative skills
  • Community Relations, 15%
  • Patients, 11%
  • Community Organizations, 10%
  • Communicate Issues, 8%
  • Medicaid, 6%
  • Community Outreach, 6%
Common public relations assistant skills
  • Press Releases, 30%
  • Facebook, 7%
  • Twitter, 6%
  • Press Conferences, 5%
  • Event Planning, 4%
  • Instagram, 4%

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