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Community relations representative vs public relations specialist

The differences between community relations representatives and public relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a community relations representative and a public relations specialist. Additionally, a public relations specialist has an average salary of $48,124, which is higher than the $42,421 average annual salary of a community relations representative.

The top three skills for a community relations representative include community relations, patients and community organizations. The most important skills for a public relations specialist are press releases, web content, and project management.

Community relations representative vs public relations specialist overview

Community Relations RepresentativePublic Relations Specialist
Yearly salary$42,421$48,124
Hourly rate$20.39$23.14
Growth rate8%8%
Number of jobs24,89829,698
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does a community relations representative do?

Community Relations Representatives are ambassadors for an organization. Their purpose is to spread awareness of an organization's vision throughout community groups. Their work scope includes nurturing relationships with stakeholders for fundraising efforts, organizing community outreach programs, and coordinating for volunteers. Other duties include hosting activities, delivering speeches driving fundraising initiatives, and attending meetings. This job requires good interpersonal skills to negotiate across a broad demographic. They must have good analytical skills, such as using cost-benefit analysis in budgeting for a program. They also manage the company image and mission through social media management.

What does a public relations specialist do?

A public relations specialist is an individual who creates and maintains a favorable public image of an organization by crafting media releases and developing social media programs. Public relations specialists must help their clients communicate effectively with the public as well as evaluate the public opinion of their clients through social media. They need to draft their press releases and contact people in the media who might want to broadcast their materials. Public relations specialists are also required to draft speeches and arrange interviews for the top executives of their organization.

Community relations representative vs public relations specialist salary

Community relations representatives and public relations specialists have different pay scales, as shown below.

Community Relations RepresentativePublic Relations Specialist
Average salary$42,421$48,124
Salary rangeBetween $30,000 And $58,000Between $33,000 And $68,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-Meta
Best paying industry-Finance

Differences between community relations representative and public relations specialist education

There are a few differences between a community relations representative and a public relations specialist in terms of educational background:

Community Relations RepresentativePublic Relations Specialist
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Community relations representative vs public relations specialist demographics

Here are the differences between community relations representatives' and public relations specialists' demographics:

Community Relations RepresentativePublic Relations Specialist
Average age4242
Gender ratioMale, 26.1% Female, 73.9%Male, 30.3% Female, 69.7%
Race ratioBlack or African American, 10.3% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between community relations representative and public relations specialist duties and responsibilities

Community relations representative example responsibilities.

  • Manage YouTube channel to promote the brand.
  • Grow and manage existing relationships in assign territories with physicians, hospitals, skil nursing and rehabilitation facilities and assist livings.
  • Deliver education regarding hospice services to key decision makers to provide to appropriate patients.
  • Utilize a personal computer and relate software including Microsoft office, powerpoint and the internet.
  • Facilitate the admission process of incoming patients.
  • Obtain Medicare requirement of percentage of volunteer/patient.
  • Show more

Public relations specialist example responsibilities.

  • Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
  • Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Prepare or edit organizational publications for internal and external audiences, including Facebook, media and local newspapers.
  • Launch Instagram account for Chevy Motorsports fans.
  • Promote company through personal blog, twitter and reddit pages.
  • Show more

Community relations representative vs public relations specialist skills

Common community relations representative skills
  • Community Relations, 15%
  • Patients, 11%
  • Community Organizations, 10%
  • Communicate Issues, 8%
  • Medicaid, 6%
  • Community Outreach, 6%
Common public relations specialist skills
  • Press Releases, 18%
  • Web Content, 6%
  • Project Management, 5%
  • Facebook, 4%
  • Story Development, 4%
  • Marketing Campaigns, 4%

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