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Consumer sales associate vs consumer sales representative

The differences between consumer sales associates and consumer sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a consumer sales associate has an average salary of $79,429, which is higher than the $38,514 average annual salary of a consumer sales representative.

The top three skills for a consumer sales associate include product knowledge, customer service and outbound calls. The most important skills for a consumer sales representative are broadband, product knowledge, and inbound calls.

Consumer sales associate vs consumer sales representative overview

Consumer Sales AssociateConsumer Sales Representative
Yearly salary$79,429$38,514
Hourly rate$38.19$18.52
Growth rate--4%
Number of jobs350,686216,394
Job satisfaction--
Most common degreeBachelor's Degree, 52%Bachelor's Degree, 57%
Average age4140
Years of experience-12

What does a consumer sales associate do?

A Consumer Sales Associate works on the sales floor to assist customers so that they can have a positive shopping experience. Their responsibilities include greeting customers, identifying their needs and preferences, answering inquiries, helping locate items, and offering promotions. There are instances when they must discuss product specifications, conduct product demonstrations, and produce sales reports. There are instances when they may also participate in arranging products on shelves, resolving issues, and maintaining the cleanliness of the sales floor.

What does a consumer sales representative do?

Customer sales representatives' primary role is to present their employer's offerings to potential buyers. They may work out of an office, travel to conferences where their offerings might be suitable to attendees. It is their responsibility as customer sales representatives to get people to buy physical items, such as cars, new windows for their home, and skincare products. They perform a variety of tasks promoting their employer's offerings, sell policies for insurance companies, promote bundle deals for telecommunication industries, gym membership plans, and persuade parents to let their children join the tutoring system.

Consumer sales associate vs consumer sales representative salary

Consumer sales associates and consumer sales representatives have different pay scales, as shown below.

Consumer Sales AssociateConsumer Sales Representative
Average salary$79,429$38,514
Salary rangeBetween $49,000 And $128,000Between $21,000 And $67,000
Highest paying CityNew York, NY-
Highest paying stateNew York-
Best paying companyThe Citadel-
Best paying industry--

Differences between consumer sales associate and consumer sales representative education

There are a few differences between a consumer sales associate and a consumer sales representative in terms of educational background:

Consumer Sales AssociateConsumer Sales Representative
Most common degreeBachelor's Degree, 52%Bachelor's Degree, 57%
Most common majorBusinessBusiness
Most common college--

Consumer sales associate vs consumer sales representative demographics

Here are the differences between consumer sales associates' and consumer sales representatives' demographics:

Consumer Sales AssociateConsumer Sales Representative
Average age4140
Gender ratioMale, 52.1% Female, 47.9%Male, 39.8% Female, 60.2%
Race ratioBlack or African American, 11.0% Unknown, 5.2% Hispanic or Latino, 17.1% Asian, 7.6% White, 58.6% American Indian and Alaska Native, 0.6%Black or African American, 11.6% Unknown, 5.3% Hispanic or Latino, 19.4% Asian, 6.8% White, 56.2% American Indian and Alaska Native, 0.7%
LGBT Percentage7%7%

Differences between consumer sales associate and consumer sales representative duties and responsibilities

Consumer sales associate example responsibilities.

  • Manage call center productivity levels by maintaining CSR schedule adherence.
  • Require multitasking, responding appropriately to customer questions and concerns, and negotiating sales for additional products and services.
  • Recognize opportunities to up-sell and often take the opportunity to do so to create a better Marriott experience and event.

Consumer sales representative example responsibilities.

  • Join online marketplace specializing in local deals to manage customer engagements while providing industry-best service.
  • Enroll consumer in health insurance supply information on different health plan medicaid, chp, episode etc
  • Verify medicaid waive eligibility for non-emergency transportation.
  • Make both inbound and outbound calls in order to sell DIRECTV products including upgrading services.
  • Verify medicaid waive eligibility for non-emergency transportation.

Consumer sales associate vs consumer sales representative skills

Common consumer sales associate skills
  • Product Knowledge, 17%
  • Customer Service, 14%
  • Outbound Calls, 13%
  • Sales Floor, 8%
  • Inbound Calls, 7%
  • Technical Support, 7%
Common consumer sales representative skills
  • Broadband, 40%
  • Product Knowledge, 8%
  • Inbound Calls, 7%
  • Outbound Calls, 5%
  • Data Entry, 4%
  • Phone Calls, 3%

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Updated January 8, 2025

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