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The differences between content analysts and analyst leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a content analyst and an analyst lead. Additionally, an analyst lead has an average salary of $95,264, which is higher than the $65,768 average annual salary of a content analyst.
The top three skills for a content analyst include web content, digital marketing and user experience. The most important skills for an analyst lead are analytics, data analysis, and project management.
| Content Analyst | Analyst Lead | |
| Yearly salary | $65,768 | $95,264 |
| Hourly rate | $31.62 | $45.80 |
| Growth rate | 19% | 9% |
| Number of jobs | 52,858 | 122,353 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 66% |
| Average age | 37 | 43 |
| Years of experience | 6 | 6 |
A content analyst specializes in analyzing extensive written materials or data, ensuring accuracy and readability. Their responsibilities typically revolve around performing research to identify what kind of content would attract the public and bring more attention to the brand and its cause. A content analyst usually coordinates with a company's team of writers or content specialists; they delegate and supervise tasks such as write-ups and revision. Furthermore, as an analyst, it is essential to develop projects and programs, all while implementing the company's policies and regulations.
The duties of an analyst lead depend on one's line of work or industry of employment. Typically, their responsibilities revolve around performing research and analysis, coordinating with different departments to gather leads and data, reviewing findings, and producing reports and presentations for the stakeholders and other higher-ranking officials. Through the results, an analyst lead can provide advice, devise strategies for business optimization, spearhead the development of processes, identify strengths and weaknesses, and offer recommendations on areas in need of improvement. All of this is done while in adherence to the company's vision and mission.
Content analysts and analyst leads have different pay scales, as shown below.
| Content Analyst | Analyst Lead | |
| Average salary | $65,768 | $95,264 |
| Salary range | Between $47,000 And $91,000 | Between $74,000 And $122,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | |
| Best paying industry | Health Care | Finance |
There are a few differences between a content analyst and an analyst lead in terms of educational background:
| Content Analyst | Analyst Lead | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between content analysts' and analyst leads' demographics:
| Content Analyst | Analyst Lead | |
| Average age | 37 | 43 |
| Gender ratio | Male, 48.2% Female, 51.8% | Male, 62.4% Female, 37.6% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 10.6% Unknown, 5.0% Hispanic or Latino, 11.3% Asian, 14.4% White, 58.4% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 8% |