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The differences between content analysts and data analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a content analyst, becoming a data analyst takes usually requires 2-4 years. Additionally, a data analyst has an average salary of $74,342, which is higher than the $65,768 average annual salary of a content analyst.
The top three skills for a content analyst include web content, digital marketing and user experience. The most important skills for a data analyst are data analysis, python, and power bi.
| Content Analyst | Data Analyst | |
| Yearly salary | $65,768 | $74,342 |
| Hourly rate | $31.62 | $35.74 |
| Growth rate | 19% | 11% |
| Number of jobs | 52,858 | 167,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 65% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A content analyst specializes in analyzing extensive written materials or data, ensuring accuracy and readability. Their responsibilities typically revolve around performing research to identify what kind of content would attract the public and bring more attention to the brand and its cause. A content analyst usually coordinates with a company's team of writers or content specialists; they delegate and supervise tasks such as write-ups and revision. Furthermore, as an analyst, it is essential to develop projects and programs, all while implementing the company's policies and regulations.
Data analysts are responsible for interpreting the company's statistics and providing sound recommendations to the organization. They manage the organization's data sets, usually related to market performance, finance, or human resources. They are in charge of studying the available data, spotting trends, interpreting what the data and the trends mean, and recommending suggestions that will help the organization perform better. Their recommendations should also be relevant and backed up with strong analyses. Data analysts are expected to have a good grasp of the current market trends in the industry.
Content analysts and data analysts have different pay scales, as shown below.
| Content Analyst | Data Analyst | |
| Average salary | $65,768 | $74,342 |
| Salary range | Between $47,000 And $91,000 | Between $53,000 And $103,000 |
| Highest paying City | Seattle, WA | Richmond, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | The Citadel |
| Best paying industry | Health Care | Finance |
There are a few differences between a content analyst and a data analyst in terms of educational background:
| Content Analyst | Data Analyst | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 65% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between content analysts' and data analysts' demographics:
| Content Analyst | Data Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 48.2% Female, 51.8% | Male, 50.2% Female, 49.8% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 7.5% Unknown, 4.4% Hispanic or Latino, 8.5% Asian, 14.5% White, 64.9% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |