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The differences between content analysts and product analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a content analyst, becoming a product analyst takes usually requires 2-4 years. Additionally, a product analyst has an average salary of $79,316, which is higher than the $65,768 average annual salary of a content analyst.
The top three skills for a content analyst include web content, digital marketing and user experience. The most important skills for a product analyst are tableau, data analysis, and product management.
| Content Analyst | Product Analyst | |
| Yearly salary | $65,768 | $79,316 |
| Hourly rate | $31.62 | $38.13 |
| Growth rate | 19% | 11% |
| Number of jobs | 52,858 | 176,369 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 73% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A content analyst specializes in analyzing extensive written materials or data, ensuring accuracy and readability. Their responsibilities typically revolve around performing research to identify what kind of content would attract the public and bring more attention to the brand and its cause. A content analyst usually coordinates with a company's team of writers or content specialists; they delegate and supervise tasks such as write-ups and revision. Furthermore, as an analyst, it is essential to develop projects and programs, all while implementing the company's policies and regulations.
A product analyst job utilizes data analysis software and notates trends in market research. Primarily, analysts project the costs of product development and marketing. They think of the possibilities for profit and sales and monitor the performance of products on the market to come up with a better product. Their responsibilities include company product evaluation, product understanding, and product rating reviews. Familiarity with Microsoft Office Suite, strong communication skills, and proficiency in database software is necessary for this job.
Content analysts and product analysts have different pay scales, as shown below.
| Content Analyst | Product Analyst | |
| Average salary | $65,768 | $79,316 |
| Salary range | Between $47,000 And $91,000 | Between $56,000 And $111,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Health Care | Technology |
There are a few differences between a content analyst and a product analyst in terms of educational background:
| Content Analyst | Product Analyst | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content analysts' and product analysts' demographics:
| Content Analyst | Product Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 48.2% Female, 51.8% | Male, 53.2% Female, 46.8% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 7.6% Unknown, 4.5% Hispanic or Latino, 8.5% Asian, 14.6% White, 64.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |