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The differences between content analysts and senior research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a content analyst and a senior research analyst. Additionally, a senior research analyst has an average salary of $75,056, which is higher than the $65,768 average annual salary of a content analyst.
The top three skills for a content analyst include web content, digital marketing and user experience. The most important skills for a senior research analyst are analytics, data analysis, and data collection.
| Content Analyst | Senior Research Analyst | |
| Yearly salary | $65,768 | $75,056 |
| Hourly rate | $31.62 | $36.08 |
| Growth rate | 19% | 19% |
| Number of jobs | 52,858 | 71,891 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A content analyst specializes in analyzing extensive written materials or data, ensuring accuracy and readability. Their responsibilities typically revolve around performing research to identify what kind of content would attract the public and bring more attention to the brand and its cause. A content analyst usually coordinates with a company's team of writers or content specialists; they delegate and supervise tasks such as write-ups and revision. Furthermore, as an analyst, it is essential to develop projects and programs, all while implementing the company's policies and regulations.
The duties of a senior research analyst depend on one's line of work or industry of employment. Typically, their responsibilities revolve around coordinating with different departments to gather necessary data, performing research and analysis to identify consumer and market needs, finding new business opportunities, and devising strategies to optimize workflow and workforce processes. Furthermore, as a senior research analyst, it is essential to lead and encourage the team members and serve as a mentor to junior analysts, all while implementing the company's policies and regulations.
Content analysts and senior research analysts have different pay scales, as shown below.
| Content Analyst | Senior Research Analyst | |
| Average salary | $65,768 | $75,056 |
| Salary range | Between $47,000 And $91,000 | Between $57,000 And $98,000 |
| Highest paying City | Seattle, WA | Olympia, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | JPMorgan Chase & Co. |
| Best paying industry | Health Care | Finance |
There are a few differences between a content analyst and a senior research analyst in terms of educational background:
| Content Analyst | Senior Research Analyst | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content analysts' and senior research analysts' demographics:
| Content Analyst | Senior Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.2% Female, 51.8% | Male, 54.1% Female, 45.9% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |