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The differences between coordinators of media relations and account coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a coordinator of media relations and an account coordinator. Additionally, a coordinator of media relations has an average salary of $64,460, which is higher than the $39,973 average annual salary of an account coordinator.
The top three skills for a coordinator of media relations include press releases, policy issues and political action committee. The most important skills for an account coordinator are customer service, data entry, and powerpoint.
| Coordinator Of Media Relations | Account Coordinator | |
| Yearly salary | $64,460 | $39,973 |
| Hourly rate | $30.99 | $19.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 30,539 | 93,480 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Media relations coordinators manage the relationships between journalists, key influencers, and reporters. Their job is to create lists of targeted media, develop social media outreach opportunities, and arrange meetings between information sources and high-profile journalists. They write press material information like news releases and advisories on different media platforms. To perform their job well, these coordinators need to have a good sense of humor to engage their audience, keep up with the latest relevant news, and report with the conciseness to communicate through written, oral, and virtual conversations.
An account coordinator assists account executives by providing day-to-day administrative support such as preparing and filing sales contracts and reports. As coordinators, they must maintain a good relationship with their clients and vendors by addressing issues and with regular communication. Account coordinators must possess essential skills such as a strong business administration background, adept at both written and verbal communication, and excellent time management. They are also responsible for researching prospective clients and produce client feedbacks to their account management teams.
Coordinators of media relations and account coordinators have different pay scales, as shown below.
| Coordinator Of Media Relations | Account Coordinator | |
| Average salary | $64,460 | $39,973 |
| Salary range | Between $34,000 And $119,000 | Between $29,000 And $54,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | New York |
| Best paying company | - | The American Musical and Dramatic Academy |
| Best paying industry | - | Professional |
There are a few differences between a coordinator of media relations and an account coordinator in terms of educational background:
| Coordinator Of Media Relations | Account Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | Stanford University | Northwestern University |
Here are the differences between coordinators of media relations' and account coordinators' demographics:
| Coordinator Of Media Relations | Account Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 27.5% Female, 72.5% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |