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The differences between coordinators of media relations and campaign coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a coordinator of media relations and a campaign coordinator. Additionally, a coordinator of media relations has an average salary of $64,460, which is higher than the $41,865 average annual salary of a campaign coordinator.
The top three skills for a coordinator of media relations include press releases, policy issues and political action committee. The most important skills for a campaign coordinator are digital marketing, CRM, and powerpoint.
| Coordinator Of Media Relations | Campaign Coordinator | |
| Yearly salary | $64,460 | $41,865 |
| Hourly rate | $30.99 | $20.13 |
| Growth rate | 8% | 8% |
| Number of jobs | 30,539 | 24,801 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Media relations coordinators manage the relationships between journalists, key influencers, and reporters. Their job is to create lists of targeted media, develop social media outreach opportunities, and arrange meetings between information sources and high-profile journalists. They write press material information like news releases and advisories on different media platforms. To perform their job well, these coordinators need to have a good sense of humor to engage their audience, keep up with the latest relevant news, and report with the conciseness to communicate through written, oral, and virtual conversations.
A campaign coordinator is responsible for managing media campaigns and press communications for marketing efforts on business or other industry needs. Campaign coordinators perform administrative and clerical duties under the supervision of a campaign manager and develop event activities according to the campaign theme and requirements. They also coordinate schedules with the participants, suppliers, and third-party vendors. A campaign coordinator must have excellent communication and organizational skills, especially in documenting reports, managing expenses, and responding to inquiries and concerns.
Coordinators of media relations and campaign coordinators have different pay scales, as shown below.
| Coordinator Of Media Relations | Campaign Coordinator | |
| Average salary | $64,460 | $41,865 |
| Salary range | Between $34,000 And $119,000 | Between $28,000 And $61,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | California |
| Best paying company | - | Square |
| Best paying industry | - | Media |
There are a few differences between a coordinator of media relations and a campaign coordinator in terms of educational background:
| Coordinator Of Media Relations | Campaign Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Political Science |
| Most common college | Stanford University | Stanford University |
Here are the differences between coordinators of media relations' and campaign coordinators' demographics:
| Coordinator Of Media Relations | Campaign Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 36.9% Female, 63.1% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |