Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between coordinators of media relations and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a coordinator of media relations and a media coordinator. Additionally, a coordinator of media relations has an average salary of $64,460, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a coordinator of media relations include press releases, policy issues and political action committee. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Coordinator Of Media Relations | Media Coordinator | |
| Yearly salary | $64,460 | $47,471 |
| Hourly rate | $30.99 | $22.82 |
| Growth rate | 8% | 8% |
| Number of jobs | 30,539 | 35,285 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 82% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Media relations coordinators manage the relationships between journalists, key influencers, and reporters. Their job is to create lists of targeted media, develop social media outreach opportunities, and arrange meetings between information sources and high-profile journalists. They write press material information like news releases and advisories on different media platforms. To perform their job well, these coordinators need to have a good sense of humor to engage their audience, keep up with the latest relevant news, and report with the conciseness to communicate through written, oral, and virtual conversations.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Coordinators of media relations and media coordinators have different pay scales, as shown below.
| Coordinator Of Media Relations | Media Coordinator | |
| Average salary | $64,460 | $47,471 |
| Salary range | Between $34,000 And $119,000 | Between $34,000 And $64,000 |
| Highest paying City | - | Urban Honolulu, HI |
| Highest paying state | - | Hawaii |
| Best paying company | - | The Joffrey Ballet |
| Best paying industry | - | Manufacturing |
There are a few differences between a coordinator of media relations and a media coordinator in terms of educational background:
| Coordinator Of Media Relations | Media Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 82% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between coordinators of media relations' and media coordinators' demographics:
| Coordinator Of Media Relations | Media Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |