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The differences between coordinators of media relations and media planners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a coordinator of media relations and a media planner. Additionally, a coordinator of media relations has an average salary of $64,460, which is higher than the $58,044 average annual salary of a media planner.
The top three skills for a coordinator of media relations include press releases, policy issues and political action committee. The most important skills for a media planner are media planning, powerpoint, and campaign performance.
| Coordinator Of Media Relations | Media Planner | |
| Yearly salary | $64,460 | $58,044 |
| Hourly rate | $30.99 | $27.91 |
| Growth rate | 8% | 8% |
| Number of jobs | 30,539 | 24,126 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 89% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Media relations coordinators manage the relationships between journalists, key influencers, and reporters. Their job is to create lists of targeted media, develop social media outreach opportunities, and arrange meetings between information sources and high-profile journalists. They write press material information like news releases and advisories on different media platforms. To perform their job well, these coordinators need to have a good sense of humor to engage their audience, keep up with the latest relevant news, and report with the conciseness to communicate through written, oral, and virtual conversations.
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
Coordinators of media relations and media planners have different pay scales, as shown below.
| Coordinator Of Media Relations | Media Planner | |
| Average salary | $64,460 | $58,044 |
| Salary range | Between $34,000 And $119,000 | Between $48,000 And $69,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Washington |
| Best paying company | - | RPA |
| Best paying industry | - | Professional |
There are a few differences between a coordinator of media relations and a media planner in terms of educational background:
| Coordinator Of Media Relations | Media Planner | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 89% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between coordinators of media relations' and media planners' demographics:
| Coordinator Of Media Relations | Media Planner | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 39.2% Female, 60.8% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |