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The differences between coordinators of media relations and media relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a coordinator of media relations and a media relations assistant. Additionally, a coordinator of media relations has an average salary of $64,460, which is higher than the $45,450 average annual salary of a media relations assistant.
The top three skills for a coordinator of media relations include press releases, policy issues and political action committee. The most important skills for a media relations assistant are press releases, athletics website, and press conferences.
| Coordinator Of Media Relations | Media Relations Assistant | |
| Yearly salary | $64,460 | $45,450 |
| Hourly rate | $30.99 | $21.85 |
| Growth rate | 8% | 8% |
| Number of jobs | 30,539 | 23,773 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Media relations coordinators manage the relationships between journalists, key influencers, and reporters. Their job is to create lists of targeted media, develop social media outreach opportunities, and arrange meetings between information sources and high-profile journalists. They write press material information like news releases and advisories on different media platforms. To perform their job well, these coordinators need to have a good sense of humor to engage their audience, keep up with the latest relevant news, and report with the conciseness to communicate through written, oral, and virtual conversations.
A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.
Coordinators of media relations and media relations assistants have different pay scales, as shown below.
| Coordinator Of Media Relations | Media Relations Assistant | |
| Average salary | $64,460 | $45,450 |
| Salary range | Between $34,000 And $119,000 | Between $32,000 And $62,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a coordinator of media relations and a media relations assistant in terms of educational background:
| Coordinator Of Media Relations | Media Relations Assistant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between coordinators of media relations' and media relations assistants' demographics:
| Coordinator Of Media Relations | Media Relations Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 41.8% Female, 58.2% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |