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Coordinator of media relations vs media relations assistant

The differences between coordinators of media relations and media relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a coordinator of media relations and a media relations assistant. Additionally, a coordinator of media relations has an average salary of $64,460, which is higher than the $45,450 average annual salary of a media relations assistant.

The top three skills for a coordinator of media relations include press releases, policy issues and political action committee. The most important skills for a media relations assistant are press releases, athletics website, and press conferences.

Coordinator of media relations vs media relations assistant overview

Coordinator Of Media RelationsMedia Relations Assistant
Yearly salary$64,460$45,450
Hourly rate$30.99$21.85
Growth rate8%8%
Number of jobs30,53923,773
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 80%
Average age4242
Years of experience44

What does a coordinator of media relations do?

Media relations coordinators manage the relationships between journalists, key influencers, and reporters. Their job is to create lists of targeted media, develop social media outreach opportunities, and arrange meetings between information sources and high-profile journalists. They write press material information like news releases and advisories on different media platforms. To perform their job well, these coordinators need to have a good sense of humor to engage their audience, keep up with the latest relevant news, and report with the conciseness to communicate through written, oral, and virtual conversations.

What does a media relations assistant do?

A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.

Coordinator of media relations vs media relations assistant salary

Coordinators of media relations and media relations assistants have different pay scales, as shown below.

Coordinator Of Media RelationsMedia Relations Assistant
Average salary$64,460$45,450
Salary rangeBetween $34,000 And $119,000Between $32,000 And $62,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between coordinator of media relations and media relations assistant education

There are a few differences between a coordinator of media relations and a media relations assistant in terms of educational background:

Coordinator Of Media RelationsMedia Relations Assistant
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 80%
Most common majorBusinessCommunication
Most common collegeStanford UniversityNorthwestern University

Coordinator of media relations vs media relations assistant demographics

Here are the differences between coordinators of media relations' and media relations assistants' demographics:

Coordinator Of Media RelationsMedia Relations Assistant
Average age4242
Gender ratioMale, 35.9% Female, 64.1%Male, 41.8% Female, 58.2%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between coordinator of media relations and media relations assistant duties and responsibilities

Coordinator of media relations example responsibilities.

  • Manage a budget to purchase equipment and software for multimedia development and campus audio/visual needs.
  • Create and launch the company s Facebook event page to generate revenue and increase all event ticket sales.
  • Co-Authore the specifications for and supervise the successful installation of a compress video teleconferencing network used for distance learning and videoconferencing.
  • Develop media and materials supporting CMS directives implement nationally to improve quality of care.
  • Co-Authore the specifications for and supervise the successful installation of a compress video teleconferencing network used for distance learning and videoconferencing.

Media relations assistant example responsibilities.

  • Manage athletic contest statistics using various programs including Dakstats and other software.
  • Calculate statistics for basketball, soccer, volleyball and baseball to later be publish online.
  • Assist in developing PowerPoint presentations, including graphs and charts.
  • Experience with all Microsoft office products, Photoshop, and accounting software.
  • Travele with men's basketball, baseball, and to championship events.
  • Increase daily likes of official Facebook page (160k likes) by 300 percent in six months.
  • Show more

Coordinator of media relations vs media relations assistant skills

Common coordinator of media relations skills
  • Press Releases, 40%
  • Policy Issues, 9%
  • Political Action Committee, 6%
  • Twitter, 6%
  • YouTube, 5%
  • NYC, 5%
Common media relations assistant skills
  • Press Releases, 17%
  • Athletics Website, 12%
  • Press Conferences, 4%
  • Alumni Events, 4%
  • NCAA, 4%
  • Twitter, 3%

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