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The differences between coordinators of media relations and media relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a coordinator of media relations and a media relations specialist. Additionally, a coordinator of media relations has an average salary of $64,460, which is higher than the $50,856 average annual salary of a media relations specialist.
The top three skills for a coordinator of media relations include press releases, policy issues and political action committee. The most important skills for a media relations specialist are patients, compassion, and press releases.
| Coordinator Of Media Relations | Media Relations Specialist | |
| Yearly salary | $64,460 | $50,856 |
| Hourly rate | $30.99 | $24.45 |
| Growth rate | 8% | 8% |
| Number of jobs | 30,539 | 44,665 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 68% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Media relations coordinators manage the relationships between journalists, key influencers, and reporters. Their job is to create lists of targeted media, develop social media outreach opportunities, and arrange meetings between information sources and high-profile journalists. They write press material information like news releases and advisories on different media platforms. To perform their job well, these coordinators need to have a good sense of humor to engage their audience, keep up with the latest relevant news, and report with the conciseness to communicate through written, oral, and virtual conversations.
A media relations specialist's role is to help a company maintain good public relations through various forms of media, ensuring to convey their brand's purpose and message. Their responsibilities typically revolve around developing strategies and opportunities, producing newsletters and press releases, remaining updated with the latest trends, and even managing the company's social media platforms. A media relations specialist may also delegate tasks to writers and graphic designers, arrange schedules, and ensure that all goals are met within the expected deadline and budget.
Coordinators of media relations and media relations specialists have different pay scales, as shown below.
| Coordinator Of Media Relations | Media Relations Specialist | |
| Average salary | $64,460 | $50,856 |
| Salary range | Between $34,000 And $119,000 | Between $36,000 And $69,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Washington |
| Best paying company | - | Edelman Financial Engines |
| Best paying industry | - | Finance |
There are a few differences between a coordinator of media relations and a media relations specialist in terms of educational background:
| Coordinator Of Media Relations | Media Relations Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | Stanford University | Stanford University |
Here are the differences between coordinators of media relations' and media relations specialists' demographics:
| Coordinator Of Media Relations | Media Relations Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 30.6% Female, 69.4% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |